World Cup

In the next five or six months, from 21 November to 18 December 2022, soccer aficionados across the globe will gather in Qatar, where an Arab country will be hosting the global soccer Mondial, the World Cup, for the first time.…

Social media company, Twitter and SuperSport, a leading broadcast aggregator of sporting content across Sub-Saharan Africa, have announced a partnership ahead of the 2022 FIFA World Cup. The partnership will boost engagements among…

Brazilian football star Neymar Jr has partnered with Gillette to confess to unsporting behavior at the World Cup. Neymar was criticised for his tendency to go down easy at the World Cup where he was recorded spending more than 14…

Google is saying sorry to disgruntled YouTube TV subscribers in the form of a one-week credit after the streaming service failed during the middle of a crunch World Cup semi-final between England and Croatia. US football fans were…

https://youtu.be/SP14zlGmvSQ Neymar may be the world’s best player left in the World Cup, but he’s become more known for his overly dramatic dives he takes trying to draw penalties. KFC South Africa is having a bit of fun at Neymar’s…

With the World Cup now well underway, it is clear that hundreds of brands are trying to cause a stir at the global event which organiser Fifa boasts will attract 3.2bn viewers. To do so, brands were presented with a few choices: spend…

Kwesé has announced its plans for the 2018 FIFA World Cup Russia™, disclosing that all 64 matches will be LIVE in HD on Kwesé TV from 14 June to 15 July 2018. Active Kwesé TV subscribers who download the Kwesé TV Everywhere App…

The World Cup is repeatedly touted as a global event that will reach as many as 3.2bn people through its run. Brands looking to grab hold of this audience will reportedly boost global advertising spend by $2.4bn. This is despite the…

Nigeria’s online shopping platform, Jumia has concluded plans to launch a series of exciting activities around the 2018 FIFA World Cup in a bid to drive support for the Super Eagles and reward millions of Nigerian football fans for…

Chinese smartphone brand Vivo has launched its first-ever global brand campaign in collaboration with BBDO South China (BBDO Hong Kong and BBDO Guangzhou) to celebrate its sponsorship of the FIFA World Cup 2018. The campaign “Unlock…