ADVAN Takes Home WFA President’s Award In Global Recognition For Project Freedom
The Advertisers Association of Nigeria (ADVAN) has won the President’s Award by the World Federation of Advertisers (WFA) at the organisation’s Global Marketer Week in Stockholm, Sweden.
The award is given to national industry associations whose programmes advance marketing practice and contribute to broader societal impact.
ADVAN disclosed that the honour came through a competitive selection process among associations across the WFA’s global network. “This year’s honours were awarded following a rigorous selection process involving submissions from associations across the WFA network, with winners chosen for their measurable impact and potential for replication across markets,” the association stated.
Speaking on the thrust of the campaign, ADVAN noted that “Project Freedom” pushes for evidence-based policymaking and greater engagement between regulators and the private sector. “The initiative underscores the importance of evidence-based policymaking while championing the constitutional right to freedom of commerce,” the association stated.
ADVAN further noted that the campaign represents a deliberate push toward dialogue and collaboration with policymakers, with the goal of ensuring that regulatory frameworks support innovation and protect consumers. “Through Project Freedom, ADVAN has taken a proactive leadership role in engaging key stakeholders and shaping conversations around fair, balanced, and transparent regulation,” the group said.
The award was tied to ADVAN’s advocacy campaign, Project Freedom, which the association described as an effort to tackle restrictive and non-data-driven regulations affecting businesses in Nigeria and other African markets.
The WFA President’s Award has been in existence since 2010, created to honour industry associations that show leadership in promoting responsible marketing practices and reinforcing self-regulation within their administrative scope.
The recognition puts ADVAN among a select group of industry associations celebrated for policy advocacy and regulatory engagement within the global marketing community.
