In a landmark move set to deepen the partnership between The Public Relations Consultants Association of Nigeria (PRCAN) and the Nigerian Institute of Public Relations (NIPR) and further strengthen professional standards in the industry, the NIPR President Dr. Ike Neliaku has officially registered his consultancy firm, Rightangle PR, under the newly amended NIPR Byelaw on Public Relations Consultancy Practice, 2026. He performed the registration during an official visit by an NIPR delegation to the PRCAN secretariat in Lagos.
By taking this step, Dr. Neliaku becomes the first practitioner to register his firm under the new byelaw, setting an example for the industry nationwide. Explaining his decision, Dr. Neliaku emphasised PRCAN’s role as the ethical standard-bearer for the profession.
“As licensed practitioners of the Nigerian Institute of Public Relations, PRCAN represents the elite corps of PR practice in Nigeria and must be built on ethics that serve as the gold standard for what PR practice should be across Africa. By registering my company under this new Byelaw, I am demonstrating full confidence in our shared vision to elevate standards, strengthen institutional governance, and lead the way in ethical, strategic communication across the continent.”
PRCAN Chairman Dr. Nkechi Ali-Balogun welcomed the move, describing it as a strong validation of ongoing reforms in the consultancy sector. She noted that the provision of PR services requires professional expertise and adherence to the highest ethical standards. She added:
“By registering his consultancy under our newly amended Byelaw right here at the PRCAN Secretariat, Dr. Neliaku has demonstrated practical leadership by example.”
The registration came months after PRCAN held a stakeholder engagement forum in November 2025 to present its revised operating guidelines and Byelaw, which were approved by the NIPR Governing Council. The reforms were necessary updates to the NIPR Byelaw No. 3 of 1993, which had guided PR consulting business in Nigeria for 32 years.
Ali-Balogun explained at the time that the reforms were crucial for broadening inclusivity, regulating client-practitioner relationships, equipping practitioners for modern service delivery, and protecting practitioners from exploitation.
The two leadership teams have reaffirmed their commitment to fostering strategic collaboration, advancing capacity development, and refining membership frameworks to remain both rigorous and inclusive.
