Steve Babaeko, Chief Executive Officer and Chief Creative Officer of X3M Ideas, will deliver the keynote address at the 2026 Annual General Meeting of the Media Independent Practitioners Association of Nigeria (MIPAN).
Joining the conversation as speakers are; Tomi Ogunlesi, Divisional Head, Brand and Communication, Interswitch; Abisoye Oruye, Media Manager, FrieslandCampina Wamco; Chidinma Nwankwo, General Manager, Publicis Nourish; Stephen Onaivi, Managing Director, MediaReach OMD; Emmanuel Ante, Chief Operating Officer, QVT Media; and Oluwatosin Chioma Oyedeji, Group Chief Operating Officer, Brandeye Media.
The AGM, scheduled for Friday, August 14, 2026, at Ogere Resort along the Lagos Ibadan Expressway in Ogun State, will centre on the theme, “Monetizing Tomorrow: Outpacing Disruption, Capturing Growth in the Next Era of Media.”
The gathering is expected to provide a platform for the speakers to examine the changing media landscape and the opportunities available to agencies, advertisers, publishers and other industry stakeholders seeking sustainable growth.
Babaeko, a prominent figure in Nigeria’s advertising and creative industry, is expected to set the tone for the discussions with insights into the opportunities and challenges confronting media and marketing communications practitioners as consumer behaviour, technology and emerging digital platforms continue to reshape the industry.
The panel session will further explore practical approaches to building resilient media businesses, identifying new revenue opportunities and strengthening the value delivered to brands and consumers.
According to MIPAN’s post on Instagram, the 2026 AGM will bring together industry leaders, changemakers and media professionals for a timely conversation on “Monetizing Tomorrow: Outpacing Disruption, Capturing Growth in the Next Era of Media.”
The association said the event would focus on emerging opportunities and the forces reshaping the industry, with discussions expected to challenge existing perspectives, generate new ideas and explore possibilities for the future of media in Nigeria.
Beyond the discussions, the AGM will also provide MIPAN members with an opportunity to review the association’s activities and deliberate on key industry challenges.
The meeting is expected to feature conversations around innovation, media effectiveness, audience measurement, changing consumer behaviour and the evolving role of media practitioners in delivering value to brands and consumers.
Industry stakeholders attending the event are also expected to share perspectives on strengthening strategic partnerships, improving media effectiveness and developing sustainable business models that can help practitioners remain competitive in a rapidly changing marketplace.
The MIPAN AGM remains one of the association’s major annual gatherings, bringing together media independent agencies, advertisers, media owners and other stakeholders to deliberate on issues shaping Nigeria’s media and marketing communications industry.
This year’s edition is expected to further strengthen MIPAN’s commitment to industry collaboration, professional excellence and innovation while equipping practitioners with insights to navigate the next phase of growth in the media industry.
