Entries for Dubai Lynx Awards – International Festival of Creativity slated for 10 March 2021 are now open. The organizers of the awards have said. The final entry deadline is 3 February 2021.
Among the new categories for the awards are Creative Strategy Lynx. Celebrates the idea behind the idea, the new Creative Strategy Lynx considers how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.
Also there is Industry Craft Lynx which celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life, which is reimagined from the Print and Outdoor Craft Lynx.
The Culture & Context section also includes the new category ‘Market Disruption’. This category celebrates work that has creatively embraced an ‘adapt & adopt’ approach to their work in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.
Dubai Lynx is the benchmark for creative excellence in the MENA region and winning is validation of work that is among the very best.