The Loeries, the premiere brand communication festival across Africa and the Middle East, welcomed its new committee members during the launch of the 2021 campaign season. The Loeries Committee is the operational decision making body of the Loeries and is responsible for steering the organisation. The existing Loeries Board are members of the committee along with additional representatives from the industry.
A key change, versus previous years, was the announcement that the Loeries Committee will now include representation from MENA, West Africa and East Africa. The new regional representatives are:
- MENA: Ali Rez, Executive Creative Director at Impact BBDO, Dubai.
- West Africa: Lanre Adisa, Founder and Chief Creative Officer at Noah’s Ark, Nigeria.
- East Africa: Maxwell Ngari, Executive Creative Director at Isobar, Kenya.
In addition to the board and regional members, the Loeries Committee welcomed the following members:
- Peter Khoury, Chief Creative Officer of TBWA Hunt Lascaris who will head the judging portfolio,
- Caroline Pretorius, Executive Creative Director at VWV Group who represents the events industry.
- Haydn Townsend, Managing Director at Accenture Interactive who represents the Interactive Advertising Bureau (IAB SA)
- Thando Silimela, Creative Director at Draftline (AB InBev) who is a nominee by Fran Luckin, Loeries Chairperson.
- Steph van Niekerk at Grey South Africa, who is another nominee from Fran Luckin, Loeries Chairperson,
Preetesh Sewraj, CEO of the Loeries, welcomed the new members,”This is an exciting new chapter as we welcome representation from MENA, West Africa and East Africa for the first time. The insights of all the new committee members will help strengthen the Loeries by helping to bring innovative new thinking to the work that we do.”
The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.
