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Publicis Signs Deal With The Trade Desk, Integrates Epsilon’s Consumer IDs As Cookie Solution
Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it into the primary platform used by Madison Avenue to process programmatic and data-driven media…
Nimbus Media Partners Morainbow Down Syndrome Foundation To Celebrate World Down Syndrome Day
As part of its effort in contributing to the society and in fulfillment of its Corporate Social Responsibility (CSR), Nimbus Media Limited, an outdoor advertising agency, has partnered with the Morainbow Down Syndrome Foundation to…
Cannes Lions To Hold 2021 Event Online Only
The organisers of Cannes Lions have announced that the 2021 festival will be fully digital, running from 21-25 June. The organisers had earlier announced that it would be holding a physical event this year in France as usual.
The…
MultiChoice Talent Factory Graduates Class Of 2020
MultiChoice Talent Factory (MTF) West Africa Academy graduated 20 students after 18 months intense training in film and television production.
The students’ academic course which was extended from 12 months to 18 months due to the…
UAC Appoints Chinwe Okpala As Group Head, Communications And Sustainability
Chinwe Okpala
UAC of Nigeria PLC has appointed communications and sustainability professional, Chinwe Okpala as its new Group Head, Communications and Sustainability.
Prior to her appointment, the seasoned leader who has experience…
LG To Shut Down Mobile Phone Business In July
LG, a South Korean multinational electronics company, has concluded plans to shut down its mobile phone business.
According to the company, the complete shutdown of the mobile phone business will be done by July 31.
In a…
Digital Ad Sales To Top Two-Thirds Of Total Spend For First Time In 2021, Magna Forecasts
Magna's latest forecast paints a sunnier outlook for the ad industry, which it says has recovered faster than expected from the effects of the coronavirus pandemic. Magna chalks up the improved economic outlook to the new stimulus…
World Creative Rankings: Most Awarded UK, US and APAC Agencies Revealed
The most awarded agencies in the UK, US and APAC regions have today been revealed in the latest instalment of the World Creative Rankings.
Published by The Drum, this annual study aggregates and analyzes the results of all of the…
PRCA Appoints Yomi Badejo-Okusanya As West Africa Chair
Public Relations and Communications Association (PRCA), the world’s largest professional PR body has appointed Yomi Badejo-Okusanya as the Chair for West African region to represent its African Network.
The announcement of the…
Easter: Mouka Unveils Luxury Mattress,New Consumer Promotion
Raymond Murphy, MD/CEO, Mouka
Mouka, Nigeria’s manufacturer of branded mattresses, pillows and other bedding products, joins its consumers as they celebrate Easter.
To mark this year’s Easter celebration, the foremost company has…