Brand Regimen, Keskese, GDM Group, Others Win Big At EXMAN Awards

It was a night of fan, glamour, glitz, colour and beautiful costumes as Experiential Marketers’ Association of Nigeria (EXMAN) honoured deserving and distinguishing agencies and individuals at its EXMAN Awards 2021 for their outstanding performance and contribution to the experiential marketing landscape in Nigeria.
The award climax the association’s EXMAN Brand Experience Summit/Annual General Meeting (AGM) which saw the emergence of Yinka Adetunji as the new elected president of the association alongside his executives who were sworn in at the night of the award on Thursday 15th July, 2021.
The most prestigious award of the night, Grand Prix, was clinched by Brand Regimen for its activation for Nivea during the lockdown occurred by spread of COVID-19.
Other agencies that won big at the night are Keskese, GDM Group, Brand Life, Abelinis, Ideas House, Town Crier, Maxx Connection and EXP Marketing including Brand Regimen winning gold in various categories of the award. The award categories they won range from Best Event (B2C) to Best Shopper Activation (Open Market), Best Trade Activation, Best Merchandising Solution (Modern Trade), Best Activation of Sporting Property Award, Best Activation of Entertainment Property Award, Best Use of Digital in an Event Award and Best Shopper Activation (Modern Trade) respectively.
They also clinched silver and bronze in other categories alongside other notable agencies in the country.
Meanwhile, Funmi Onabolu, GMD, Cosse Ltd was honoured with the Lifetime Achievement Awards for his contribution to the growth of experimental marketing in the country.
Noteworthy, the event had guests and members of the association dressed in different cultural attires showcasing different cultures of the world. The event was also graced by prominent industry leaders in the integrated marketing communications industry and brand management across the country. They include Biodun Shobanjo, Chairman, Troyka Group; Dr. Olalekan Fadolapo, APCON Registrar; Femi Adelusi, president, MIPAN; and Emmanuel Ajufo, President, OAAN among others.
Speaking at the event, APCON Registrar congratulated the association for the height it has attained within a short period of its existence and officially welcomed EXMAN as sectoral body, stating it is now legal bidding and vowed to continue to work and support the association in all ramification.

Indeed, it was a memorable night and will remain unforgettable for winners and guests for a long time to come. Below is the details of the winners:
MEET THE WINNERS
Best Trade Activation
Bronze-Maxx Connection
Silver- Maxx Connection
Gold-Brand Life
Best Shopper Activation (Open Market)
Bronze- Maxx Connection
Silver- Town Crier
Gold- GDM Group
Best Shopper Activation (Modern Trade)
Bronze- Ideas House
Silver-Emporium Communication
Gold- Brand Regimen
Best Activation Consumer (Consumer Experience)
Bronze- Ideas House
Silver- Keskese
Gold- Brand Regimen
Best Event (B2B) Award
Silver- BrandLife
Gold-Ideas House
Best Event (B2C)
Bronze- Keskese
Silver- Abelinis
Gold- Keskese
Best Activation of Sporting Property Award
Bronze-GDM Group
Silver- Town Crier
Gold- Town Crier
Best Activation of Entertainment Property Award
Bronze-Maxx Connection
Silver- GDM Group
Gold- Maxx Connection
Best Use of Digital in an Activation Award
Bronze-Town Crier
Silver- Brand Life
Gold- Keskese
Best Use of Digital in An Event Award
Bronze- Havas Nigeria
Silver- Brand Life
Gold- EXP Marketing
Best Use of Props In An Activation
Bronze- Abelinis
Silver- Outori
Gold- Keskese
Best Merchandising Solution (Open Market)
Silver- Link Point
Gold- GDM Group
Best Merchandising Solution (Modern Trade)
Bronze- Emporium
Silver- Keskese
Gold- Ideas House
Best Hybrid Event (B2B)
Bronze- Abelinis
Silver- Abelinis
Gold- Abelinis
Best Hybrid Event (B2C)
Gold- GDM Group
Grand Prix Experiential Campaign/ Agency of the Year
Brand Regimen
Life Time Achievement Award
Funmi Onabolu
Special Recognition Award
Tunji Adeyinka
Jire Anifalade
Ropo Alabi