Marketing professionals; Olu Akanmu, Executive Director-Retail Banking FCMB and Olubayo Adekanmbi, Chief Transformation Officer (Digital Innovation & Strategy), MTN Communications are billed to deliver papers at the annual ADVAN marketing master class 2021.
The masterclass is slated to hold 25th and 26th August, 2021 by 1pm daily.
According to the ADVAN Executive Secretary, Mrs. Ediri Ose-Ediale, “the ADVAN Masterclass, seeks to create exclusive learning opportunities for middle level marketing professionals in top multinationals and corporate organizations, as well as provide an informal environment to re-orientate these managers on the necessary competencies needed to perform optimally in their roles.”
This year’s program will treat topics on customer insight as heart of strategy for scale and precise targeting, as well as Brand Architecture – How to build compelling brand solutions that are both distinctive and differentiated.
Both speakers Akanmu and Adekanmbi have built enviable credentials in the industry. While Adekanmbi is currently driving transformation for MTN Communications and Akanmu has transformed the retail end of FCMB that has ranked the tier 2 bank among the top 5 in the retail chart in Nigeria.
ADVAN has invited marketing and marketing communication communities to register for the event using https://forms.gle/DJW6Zsp9H36XUQMr7.