TikTok has added a range of new ways to encourage engagement with in-stream ads, with its new ‘Interactive Add-Ons’ which incorporate interactive elements into video promotions.
According to TikTok, the Interactive Add-Ons provide a range of engagement features that prompt users to take action on ad, by inviting them into the experience.
TikTok users who have liked, commented, or shared a TikTok video are 150% more likely than others to purchase a product or service.
These new creative enhancements make it easier to catch the attention of active consumers.
According to TikTok, not all of these options are available to all advertisers as yet, with the notes on the application’s help page indicating that they are still in testing and not available for all accounts.
It added that it provides a range of new options to consider in TikTok marketing process, including interesting ad prompts that can help to boost advertiser’s response rates.
TikTok was launched in 2016 by a Chinese startup company, ByteDance. The application experienced a stratospheric growth in usage in late 2017, when it acquired a rival app, Musical.ly, and ported over its 200 million account list.
It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to ten minutes.
