Wellcome Snacks, a new player in the Nigerian puff food industry has officially launched its innovative three layer snack in the capital city of Abuja, at a grand event at the Sandralia Hotel in Jabi, recently.
The launch event brought together business partners, distributors, media representatives, influencers, and members of the public, who were treated to a comprehensive introduction to the Wellcome Snacks brand and its variants.
Speaking on the launch of the brand, General Manager for WELLCOME NIG LTD, Mr. Mr Will Li, expressed excitement about Wellcome Snacks, explaining that it is part of CWAY’s unrelenting commitment to innovation, customer satisfaction and exceeding expectations. Reiterating the fact that Wellcome Snacks is a first-of-its-kind 3-layered chip, crafted using advanced Japanese technology, he said, “The Wellcome snack’s tagline of “SINGLE CRUNCH, TRIPLE DELIGHT,” is a promise of the unique taste and deliciousness that this brand promises. Currently available in two flavors – Spicy Chicken and Chocolate Wellcome Snacks aims to captivate snack enthusiasts across Nigeria.”
The AGM, Marketing – Mr. Samuel Akinrimisi revealed that the brand is targeted at Nigerians of all ages, particularly young adults aged 16-25 as its primary market, with a broader appeal to all chip snack consumers. He revelead also that the product is available in three sizes: 15g, 30g, and 60g, catering to various consumer preferences and occasions.
During a comprehensive briefing session, the Brand and Marketing Manager – Mr. Falase Emmanuel, delivered a detailed presentation on the origins and development of Wellcome Snacks. The session was complemented by a video documentary on the brand, its meticulous manufacturing process, and the careful attention to detail that goes into crafting each variant of Wellcome Snacks, that comes in Spicy Chicken and Chocolate variants. This was followed by the official unveiling of its products.
Following the formal presentations, guests were treated to an exclusive tour of Wellcome Snacks’ state-of-the-art factory facilities in Idu which was carried out the Plant Manager – Mr Pradeep Singh. This firsthand experience allowed visitors to witness the production process in action, further reinforcing the brand’s dedication to maintaining the highest standards of quality and hygiene.
