Apple Inc. has extended its Apple TV+ streaming service to Android users, marking a rare move for the company as it expands beyond its usual ecosystem.
The app is now downloadable from the Google Play Store, allowing Android users to stream Apple’s exclusive content.
Apple has historically prioritized software development for iOS and MacOS, rarely venturing into Android. The last major service app Apple released on Android was Apple Music nearly a decade ago.
However, with the release of Apple TV+ on Android, the company appears to be prioritizing service expansion over device exclusivity as well as broadening its reach and tapping into a vast new audience.
While iPhones dominate the U.S. market, Android holds a 72% share of the global smartphone market, according to Statcounter.
Apple’s Services segment, which includes Apple TV+, iCloud, Apple Music, and AppleCare, is the company’s second-largest revenue generator after iPhone sales. The division achieved an annual revenue rate of $100 billion last year.
Apple TV+ is a key part of this success, with popular titles such as “Ted Lasso” and “Severance”, along with live coverage of Major League Soccer and Major League Baseball.
However, findings from Nairametrics reveal that the Apple TV+ app is not yet available on the Google Play Store in Nigeria, despite Apple’s announcement.
The service costs $10 per month in the U.S. and is also included in Apple One bundles, which provide access to iCloud storage, Apple Music, and more.
Apple has not disclosed revenue-sharing terms, but both Apple and Google generally take a 15% commission from streaming service subscriptions within their app stores.
