-‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series.
The Nigerian marketing communications industry is witnessing significant transformations, driven primarily by the rise of digital technologies. Public relations (PR), which is a crucial component of this industry, has not been immune to these changes. As the communication landscape continues to shift, PR professionals in Nigeria have had to adapt and innovate to remain relevant.
The rise of social media, online news platforms, and blogs has created new opportunities for PR professionals to engage with their audiences. Digital PR is what enables real-time communication, increased reach, and more precise targeting.
Many PR agencies in Nigeria like Blanche Aigle Communications have embraced these changes and developed the necessary skills, which has enabled them to thrive in the digital age and play a critical role in shaping the country’s marketing communications landscape.
Blanche Aigle Communication is one outstanding agency that provides Public Relations, Strategic Communication, and marketing solutions across diverse sectors.
The organization believes in the transformative power of public relations in shaping narratives, creating awareness, and driving meaningful engagement. The agency has over the years redefined new possibilities in brand communications and proven its ability to deliver outstanding results.
Blanche Aigle Communications has elevated the relevance of reputation consultancies, emphasizing the pivotal role of PR in amplifying several events such as the 2023 World Guinness Record-breaking feat by one of Nigeria’s finest chefs, Hilda Baci. Through its visionary approach, the agency created a new global benchmark, raising the bar of excellence in event amplification and brand positioning.
May 2023 not only saw Hilda Baci’s four-day Cook-a-thon shattered expectations but also captivated the world with her extraordinary talent and determination. Behind the scenes, working tirelessly to orchestrate the PR activities surrounding this exceptional event was Blanche Aigle Communications, a distinguished marketing communications consultancy specializing in public relations and digital marketing.
Blanche Aigle played a pivotal role in amplifying Baci’s Cook-a-thon, leveraging their expertise and strategic approach to build anticipation, enhance visibility, and sustain the buzz before, during, and after the event. The agency’s comprehensive approach surpassed all expectations, leaving an indelible mark on the culinary world and positioning the Cook-a-thon as a global phenomenon.
“Our team at Blanche Aigle worked tirelessly to develop a robust marketing and public relations plan that encompassed various channels and platforms. We focused on creating awareness, generating interest among the target audience and sponsor brands, and establishing Hilda Baci as a force to be reckoned with in the industry.” Nene further explained.
Recognizing the power of influencer marketing, Blanche Aigle implemented a comprehensive influencer engagement strategy, ensuring daily visits from influencers to support and drive conversations about the Cook-a-thon. The agency harnessed the influence of social media platforms, organizing strategic Twitter space events and conversations anchored by Hilda Baci, increasing familiarity and garnering support from leading chefs in the country.
During the four-day Cook-a-thon, Blanche Aigle was fully immersed in the planning and operations, providing on-ground support for logistics, media engagement, and sponsor brand visibility. Through an integrated approach encompassing traditional and digital media, as well as influencer engagement, the agency generated non-stop awareness and facilitated real-time conversations on top-tier platforms. This resulted in the creation of compelling content, on-the-spot interviews with sponsor representatives, government officials, and stakeholders, and widespread coverage across TV, radio, print, digital, and social media channels.
The Cook-a-thon garnered attention from renowned international news platforms, including CNN International, BBC, Al Jazeera, ABC, and DW, solidifying its status as a global sensation. To further capitalize on the success, Blanche Aigle facilitated a post-event press conference, drawing attendance from tier 1 broadcast and online media outlets nationwide.
Exclusive interviews for Hilda Baci were also arranged, allowing her to share her experience and future aspirations.
Perhaps most notably, Blanche Aigle’s efforts sparked significant opportunities and initiated conversations with potential brands interested in collaborating with Hilda Baci. Through strategic positioning and impactful PR activities, the agency helped position Baci as a personality capable of attracting brand support, endorsements, and extensive opportunities for her brand, MyFoodbyHilda.
The firm won the Superior Achievement in Brand Building in the Diamond category, Best Campaign Western Africa region – Gold, and a Certificate of Excellence for Best in Show for its exceptional work on the Hilda Baci Cookathon campaign at the SABRE Awards. In 2022, the firm received a certificate of Excellence for the Mango Yuletide campaign at the Sabre Awards. Blanche Aigle Communication was also named one of the top 100 fast-growing SMEs by BusinessDay Limited.
Blanche Aigle, which started as a talent management firm has evolved into one of the leading public relations in Nigeria. Over the years, the company has worked with various corporate and global brands, including GB Foods, Henley and Partners, Baigewallet, Aspira, African Film Festival (ARIFF), Mango, and Celio as well as top Nigerian celebrities.
Last year, Blanche Aigle created a niche in the market which was exporting what it does beyond the shores of Nigeria. The firm worked with Henley & Partners -The Firm of Global Citizens® on their first West Africa Road Show; The Company handled PR and Communications and project support in Abuja, Lagos & Accra.
“We managed the PR and gave them the right exposure Henley & Partners wanted to get in West Africa. It was a huge milestone and it was one of our biggest projects in 2024. That’s one of the projects that we were very excited about. We worked on the launch of Jumbo Cubes for GB Foods, Gino Pepper Chicken, and the ‘Viva Clean Clothes, Clean Hearts’ Anti-Bullying Campaign.
Speaking on the Viva campaign, Nene said, “I suggested that we could do something bigger, instead of just giving out the gifts to students, To create a campaign about it around anti-bullying, the brand agreed. We were able to do great work with it. I see that as a great milestone because we reached out to 1 thousand students in Lagos and worked on the project from scratch. We wanted to do something for kids on serious things affecting society like bullying, because we saw a lot of bullying online. So we created a campaign about bullying because we are very happy Viva gave us go ahead to do all we wanted to do”.
The groundbreaking effort of the campaign combined the importance of physical cleanliness with the equally vital message of emotional and mental well-being among school children. At the heart of the campaign was a powerful documentary that sheds light on the harsh realities of bullying many students face.
The documentary captures the voices and experiences of children who have bravely shared their stories, highlighting the deep emotional scars that bullying can leave behind.
The campaign also collaborated with educators and the Lagos State Ministry of Basic and Secondary Education, the brand conducted debate and public speaking competitions at Ojota Junior Grammar School for students across Educational District II, Ojodu Junior Grammar School, for students across Educational District VI and Wesley College of the Hearing Impaired aimed at creating safer and more inclusive spaces for all students.
Just a few days ago, Blanche Aigle Communications who is handling the PR activities for ‘Reel Love’, Timini Egbuson’s cinema debut movie celebrated 5 Box Box Office record-breaking feats for the movie. The film recorded N99.3 million on opening weekend at the box office.
Blanche Aigle, driven by core values of Trust, Integrity, and Efficiency, looks forward to delivering effective campaigns and reputation management, crisis communication, content creation, social media management, and influencer marketing in the coming months of 2025.