Carex, a personal hygiene brand and a sponsor of the ongoing 10/10 Big Brother Naija reality TV show, has thrilled millions of viewers with an intriguing brand task, ‘War against germs’, opening the brand task floor for other brands to follow.
The personal hygiene and body care from the stable of PZ Cussons utilised the BBNaija spotlight to showcase its newly relaunched products, including bar soap, hand wash, and antiseptic liquid. For the brand task, the 29 housemates had one major mission: to win the war against germs by eliminating 1,000,000+ germs in seconds.
The task required a sharp mind, teamwork, and conquering some tough challenges to emerge as the top team. The housemates were dressed like generals. Before the main games, the 29 housemates were gingered, warmed up and gave the viewers some show.
The first game of the day, called the game of formation, was a game of speed, coordination and strength. At the sound of the buzzer, the 29 housemates quickly formed a team, five members/ housemates per team.
At the end of the formation, five teams were formed: Team MetaForce, Team Victory, Team Caribbean, Team Trojan and Team No Germ Zone, which left Isabella, Kola, Kulture and Doris without a team. Biggie wished them better luck next time.
The five teams formed, chose a team captain as requested by Biggie, and then discussed with team members to come up with a team name.
The second part of the game, which was the major game of the night, tested their speed and agility. The game was made up of seven obstacles, which involved, to scale a wall, walk on a board, emphasise the word ‘walk’, pass through a ditch, crawl through a tunnel, go up and down on a beam, then run up the ramp and land on the other side within seconds.
Each team selected two representatives to participate in the game. To start the game, the general chanted ‘win the war against germs, ’ and at the end of the game, team members chanted ‘Carex kills one million+ germs.’
The time each team completed the seven obstacles was calculated, and the fastest team emerged as the winner. Team MetaForce finished at 41 seconds, team Victory finished at 56 seconds, team Caribbean finished at 42 seconds, and team Trojan finished at 1 minute and 1 second, while team No Germ Zone finished at 31 seconds.
Because of the rules of the game, the players were expected to walk on the box and not run. Biggie added five seconds to team No Germ Zone, bringing it to 43 seconds and announced team MetaForce, comprising Danboskid, Faith, Koyin, Zita and Ivatar as winners of the first brand task of the season.