International bodycare giants, Imperio International Limited, recently hosted its marketing team at Sojourner by Genesis, Ikeja GRA, for an intensive two-day training programme themed “Build to Brand; Poised to Perform.”
The programme aimed to equip the team with the skills and knowledge needed to successfully promote the brand.
Speaking at the training, Roseline Abaraonye, the Marketing Director at Imperio International Limited explained the purpose of the program, “This training is both an onboarding and a development session for the Imperio team. We wanted to ensure everyone starts off on the same note and on the right footing. The goal is to align the team, energize them, and make sure we are ready to build and poised to perform.”
Throughout the sessions, the participants engaged in interactive workshops and group discussions that emphasized the importance of understanding their target audience. They explored how to identify consumer pain points, develop empathy for customer needs, and design marketing strategies that forge emotional connections with the range of brands under the Imperio International stables.
The programme featured renowned marketing experts including Aizehi Itua, who shared key insights on consumer-centric strategies.
Speaking during the interaction, Aizehi emphasized the need to have a clear understanding of the market and how it operates by putting consumer first and understanding the broader landscape. He then urged the marketing team to position themselves strategically for success.
Pop culture and trends expert, Franklin Ozekhome was also a facilitator at the training, among others.
Through a series of practical exercises, including campaign simulations, copywriting challenges, and creative design tasks, the team honed their marketing skills. They received constructive feedback from Ituah and other facilitators, who encouraged them to think outside the box, embrace creativity, and take bold steps in pushing the boundaries of innovation.
