Sales Commercial professional, Oluwaseun Oyedokun, has joined StarTimes, a pay-TV platform, as its Advert Sales Director.
In his new role, Oluwaseun is responsible for spearheading strategic revenue growth and driving innovation in advertising sales for StarTimes.
Oluwaseun Oyedokun is an accomplished Media Sales and Partnership Executive with over 17 years of experience across various industries. Demonstrating a consistent history of driving business growth, enhancing brand visibility, and fostering strategic collaborations, he has made significant contributions to the media, telecommunications, and FMCG sectors across Africa.
Prior to his appointment, he was Head of Commercial Strategy & Media Partnerships at Paramount Africa, the parent company of MTV Base, BET, Comedy Central, and Nickelodeon. As a results-driven powerhouse who consistently delivers outstanding outcomes, his meticulous and decisive approach was instrumental in his notable achievements in the company.
Oluwaseun is a strong proponent of strategic sales methodologies, data-driven marketing strategies, and partnership-led growth initiatives. He provides valuable insights into the convergence of media and business, optimizing audience engagement and achieving sustained commercial success.
Known for his leadership acumen and insightful perspective, Oluwaseun possesses extensive expertise in media innovation, brand partnerships, sales excellence, and navigating emerging markets.
Oluwaseun maintains professional memberships with the Advertising Practitioners Council of Nigeria (APCON), the Nigerian Institute of Management (NIM), and the Nigerian Institute of Public Relations (NIPR).
He holds an MBA from the Rome Business School, Nigeria/VIU Spain, and is an alumnus of the School of Media and Communications at Pan-Atlantic University in Lagos.