Music City Central Announces Lagos Takeover: A One Of A Kind Two-Day Immersive Festival Experience Taking Place December 19 & 20, 2025

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Springbox Africa announces Music City Central, a two-day culture-defining festival set for December 19 & 20, 2025, transforming Orange Island into an immersive world of sound, nightlife, fashion, and contemporary African expression.

Designed as more than a concert, Music City Central Fest presents a multi-sensory festival environment powered by the sounds that move the Lagos Nightlife such as Afrobeats, Amapiano, Hip-Hop, Highlife, Afro-Tech, and cutting-edge electronic sounds. Attendees will explore genre-driven stages, culinary showcases, and forward-thinking cultural installations, all engineered to attract over 8,000 festival goers across two days.

WATCH THE ANNOUNCEMENT VIDEO HERE

“Music City Central is where Africa’s creativity, rhythm, and innovation collide,” said Victoria Adewunmi (CEO Springbox Africa). “With Lagos being the hub of the African music & entertainment industry, we wanted to bring something different to the concert experience. We created this platform to bring a unique feel to music festivals, giving fans a real live musical experience where they get to be fully immersed in the music across the multiple genres that keep Lagos moving.”

FESTIVAL PROGRAMMING:

DAY 1 — THE EXCLUSIVE PRELUDE (DAY TIME)

A Curated Opening Night for VIPs, HNIs & “IJGB” Tastemakers

A refined cultural immersion designed for connection, discovery, and elevated entertainment.
Key features include:

  • Immersive Luxury Lounges: Invitation-only brand activations featuring premium spirits, fashion, automotive experiences, and lifestyle showcases.
  • The Music Masterclass With Peer Music: High-level conversations, 2-hour panel, and Q&A sessions with leading artists, producers, executives, and industry innovators.
  • The Music Market (Premium Edition): A boutique marketplace spotlighting contemporary Nigerian fashion, visual arts, and gourmet culinary offerings.

DAY 1 — A NIGHT WITH THE CAVEMEN (NIGHT TIME)

The Cavemen Special

As night falls, we will have an intimate live session anchored by Highlife duo The Cavemen.
Programming highlights include:

  • Acoustic & Neo-Soul Sessions: An intimate live performance from acclaimed Nigerian Highlife duo The Cavemen backed up by a choir special.
  • Afro-Tech Dome (Night): High-octane DJ sets from Shmurda delivering a spectacular set to engage our high level guests.
  • Elevated Viewing & Dance Zones: Dedicated areas for collective energy, movement, and elevated crowd engagement.

DAY 2 — IMMERSIVE SOUNDSCAPES (DAY TIME)

Craft Your Sonic Journey

Music City Central evolves into an open-world festival playground, where guests navigate multiple zones, each celebrating distinctive genres, subcultures, and artistic expressions.
Experiences include:

  • Afro-Tech Dome (Day): DJ sets across multiple genres, experimental sonic labs, and Amapiano-electronic fusion sessions.
  • Genre Districts: Multiple zones and districts for guests to explore their music tastes based on popular music genres. Each district will be fitted with its own music museum so people get to fully understand and learn about the history of these genres. Afrobeats Zone, Amapiano Club, Hip-Hop Streets & RnB Boulevard.
  • Highlife & Palm Wine Pavilion: A warm, nostalgic space spotlighting traditional and modern Highlife music.
  • The Collaboratorium: Live jam sessions, creative mashups, and spontaneous artist collaborations.
  • Cultural Showcases: Spoken word, indigenous dance, live art, and cultural performances.
  • Music Market (Expanded): A bustling marketplace of fashion, vinyl, local cuisine, collectible art, and design pieces.

DAY 2 — SIGNATURE SOUND & BEATS (NIGHT TIME)

The Main Stage Spectacle

As night falls, the festival erupts into a high-energy, visually stunning celebration of sound and performance.
Programming highlights include:

  • Global Headliner: Bringing international artist J Hus to Nigeria for a one-of-a-kind performance of his classic cultural hits.
  • Headliner & Superstar Performances: Electrifying sets with a blend of artists across the 4 genres of focus with amazing artists like Adekunle Gold, Made Kuti, Fave, Fola supported by premium staging, visuals, and motion graphics.
  • Afro-Tech Dome (Night): High-octane DJ sets from Amapiano icons and electronic music innovators.
  • Elevated Viewing & Dance Zones: Dedicated areas for collective energy, movement, and elevated crowd engagement.

TICKETS

Tickets are live on www.musiccitycentral.com/tickets/
Dates: December 19 & 20, 2025
Location: Orange Island, Lagos, Nigeria

Day 1 Tix: https://pv.rsvp/music-city-central-day-one

Day 2 / VIP Tix: https://pv.rsvp/music-city-central-day-two

CALL FOR SPONSORS

Music City Central is calling on bold, culture-forward brands to partner with Lagos’ most immersive December experience. With over 8,000 engaged youths, tastemakers, and diaspora audiences, the festival offers high-impact visibility and authentic consumer connection across music, fashion, food, and tech. From interactive brand zones to premium VIP experiences, sponsors have the opportunity to activate meaningfully and shape one of West Africa’s biggest cultural moments.

CONFIRMED SPONSORS & PARTNERS:

MTN, Partyvest, Wakanow, Africa Magic (Multichoice), Martell, Peer Music (record label)

Partners: Watermark & Victoria, 3Days Agency & The Human Discretion Company

Music City Central is an immersive cultural festival designed at the intersection of music, fashion, technology, and contemporary African identity. Built as a global-facing platform for creativity and cultural exchange, the festival champions discovery, innovation, and the celebration of Africa’s evolving soundscape and artistic culture.

A PLATFORM BUILT FOR GLOBAL BRANDS & CULTURAL IMPACT

Music City Central serves as a high-value, data-driven brand integration platform offering:

  • Access to Africa’s most influential youth demographic
  • High-impact diaspora engagement
  • Multi-sensory brand experiences
  • Scalable sponsorship opportunities
  • Cultural relevance grounded in authentic storytelling

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