High-flying Digital and marketing communications professional, Omokehinde Thomas, has been elevated to the position of Marketing Manager, overseeing the Energy and Hydration portfolio at SevenUp Bottling Company (SBC).
In her new role, she leads end-to-end marketing strategy and execution for the Energy and Hydration portfolio, with responsibility for driving brand growth, relevance, and commercial impact across multiple channels.
She is a full-stack marketing leader with almost two decades of experience spanning digital strategy, brand building, and integrated communications across both agency and client-side environments. Throughout her career, she has led high-performing teams and delivered impactful, multi-channel campaigns for leading companies such as Pay TV, Telco, technology, NGO, and Government, as well as FMCG and other sectors, working with various brands including Three Crowns Milk, Nokia, Maltina, Airtel, GOtv, Mr Chef, Payattitude, Maggi, Supakomando, among others, consistently translating commercial objectives into measurable, sustainable growth.
Prior to her elevation, she was the Digital Marketing Lead, where she steered the digital marketing efforts of the Consumer Soft Drinks (CSD) conglomerate, SBC, in addition to handling other significant responsibilities.
Before her transition to the client divide of business, she was Deputy Business Director for RedWolf Company. Omokehinde spent over two years at the agency as Account Lead. She was also at the group level – Noah’s Ark Communications – where she rose steadily in rank over a four-year period to the position of Account Lead, Digital in Noah’s Ark Communications and was part of the team that worked on evolving the Digital Department into a full-fledged Agency.
Before joining Noah’s Ark, she was an Online Executive at Novelpotta Y&R. Her professional journey commenced at Royal Mark, a PR Consulting firm, where she cut her teeth as an Administrator. She later moved to Deefrent, a year later, as a Business Development Executive, and worked briefly as a Personal Assistant at The Harvest Place.
A DMI-certified professional, Omokehinde Thomas has a Master’s Degree in Marketing and Communications from the Rome Business School, Nigeria. She is also an alumna of Covenant University, where she got her First-Degree in Mass Communication.