admin

Marketing professionals have reemphasized the ability to attract new clients and reconnect with former ones as key determinants of an agency's success. Owing to today’s dynamic and competitive marketing landscape, winning over new…

Brand Africa, a non-profit brand-led movement to inspire a brand-led African renaissance has released the 13th list of the most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership,…

Cast your mind back 20 or even 25 years and think about how public relations (PR) teams were connecting with journalists. Those old enough to remember may have fond memories of Rolodex files stacked with business cards and covered in…

By Bolaji Junaid In our fast-paced and ever-changing world, finding personal fulfillment and a sense of purpose can feel like a daunting task. We often get caught up in the hustle and bustle of daily life, leaving little time for…

Ayoola Ogunyomi is the Head, Media and Marketing for Blockchain and Digital currency company, Patricia Technologies. In this piece, he shares his view on the groundbreaking recording-breaking feat by Nigeria’s Hilda ‘Baci’ Bassey who…

Nigeria’s President-Elect, Bola Ahmed Tinubu In political marketing, The 48 Laws of Power authored by Robert Greene is the definitive manual for anyone interested in gaining power or defending against ultimate control. It’s the bastard…

Unilever and Mastercard shared the top spot as the world’s leading campaigns in 2022, while Weber Shandwick retained the top spot as the world’s number one PR consultancy on PRovoke Media's annual ranking of creative excellence in PR,…

From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is…

Business-to-business marketing has come a long way in recent years, and the category’s most creative campaigns deserve their moment of recognition on the global stage, according to Chief Marketing Officer of software marketplace G2,…