Brand Communicator

An estimated $450 million was spent on social media advertising across Facebook and Twitter in the March quarter, says Nielsen. Nielsen Ad Intel Digital now has detailed advertiser-level social, in-app media spend and…

Facebook yesterday announced the launch of Facebook Creators campaign in Nigeria and Ghana, highlighting the inspiring stories of leading content creators who have succeeded in various creative industries using the Facebook family of Apps…

Sterling Bank Plc has launched OnePay for Business, a mobile app that empowers merchants to use their mobile phones as Point-of-Sales systems. It allows merchants and their customers to receive and make cardless, contactless and…

UBA Group Chairman Tony O. Elumelu The United Bank for Africa (UBA) Plc has recorded double-digit growth across most of its major income lines in the first quarter of 2021 reporting 27% profit. The unaudited results showed a growth…

The National Institute of Marketing of Nigeria (NIMN) has announced that its 2021 Annual Marketing Conference/Annual General Meeting will no longer take place in Benin City as earlier planned, but will now take place in Lagos. This…

Globacom has restated the importance of one of its innovative voice call offerings, Beep Call Service to subscribers, in a recent announcement. The company said its Glo Beep Call Service enables its subscribers with low or zero…

Nimbus Media Limited, an out of home advertising company today, announces her partnership with JustRite, a fast-growing superstore chain in South-Western Nigeria. With the increasing importance of destination advertising and the…

By Jenni Baker Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. Its much anticipated programmatic destiny never came to pass, as lockdowns forced consumers to shelter in their homes. But now,…

To celebrate this year’s Mother’s Day in May, Mouka has rolled out the ‘Mums in Business Challenge’ to reward female entrepreneurs with cash grants for their ventures. The initiative is in line with the brand’s mission of adding…

By Chris Kelly Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach. Even as consumers increasingly prefer green…