Brand Communicator

Consumers want value. But they also want brands to appeal to reach emotionally, according to The 2021 Guide to Building Customer Trust, a study by a Khoros. Of the consumers polled, 46% prefer to buy from brands were they build a…

All is set for the return of popular singing competition show, Nigerian Idol. The organizers of the show, MultiChoice Nigeria, has announced that the sixth season of the show will start airing on March 14, 2021 on DStv and GOtv. The…

The WPP-Scangroup has this morning sent out a letter announcing the suspension of the advertising group’s long-serving CEO Bharat Thakrar as well as the the CFO Satyabrata Das over alleged gross misconduct. The suspension is…

In a bid to promote professionalism and grow the advertising industry, the Association of Advertising Agencies of Nigeria (AAAN) in collaboration with Henley Africa has concluded plans to launch a virtual ad school for creative minds…

Nigeria’s first mobile-only bank licensed by the Central Bank of Nigeria, Kuda Bank has appointed Toluwani Odukoya-Ijogun as its Senior Vice President, Head, Brand and Marketing. Toluwani who is a top-performing brand and marketing…

Visa Inc. has announced the expansion of Practical Business Skills, a global digital platform delivering free education resources to help small and micro business (SMB) owners make confident, informed decisions to grow their…

Elo Iyayi, MD, AdTraders Media Limited AdTraders, a young, vibrant and pioneering media buying agency, has been launched to redefine the media buying industry in Nigeria. The agency is for an environment where the only certainty is…

By Rajendra Sharma The market opportunityWomen are the most significant market opportunity on earth, bigger than even the emerging economies like India and China. Marti Barletta, the author of Marketing to women, busted the myth of…

MediaCom has been ranked as the No. 1 agency for New Business in 2020, according to new data released by global marketing consultancy R3. The agency won a total of 344 pitches around the world during the year, more than any other…

Adebola Williams, GM, Marketing, UAC Foods UAC Foods, a subsidiary of the leading diversified company, operating in the food and beverage, real estate, paint and logistics sectors of the economy, UAC of Nigeria PLC (UAC), has appointed…