Brand Communicator

The interplay between brand and demand marketing is becoming increasingly nuanced as B2B marketing navigates the full spectrum of the marketing funnel. The north star of B2B marketing is to achieve the right quantum of marketing…

TikTok is perhaps one of the most misunderstood and underestimated platforms to hold court in the current zeitgeist of social platform usage. Boasting the top spot in app downloads for 2020 and having totted up billions of downloads…

Transnational Corporation of Nigeria Plc (Transcorp Plc) has appointed formerBrand Manager Foods (Knorr) at Unilever Nigeria Plc, George Enema has its new Head of Marketing and Corporate Communications. Transnational Corporation of…

Vector illustration - Time will tell A newfound wave of optimism is sweeping through global marketing leaders, according to the CMO Council. A survey showed two-thirds expect to boost marketing spend through 2021 and a majority have…

Facebook has emerged as one of the chief beneficiaries of a global shift to digital advertising in 2020, its earnings in the final quarter hitting nose bleed levels on the back of a global population forced to look online for social…

Leading video entertainment provider, MultiChoice Nigeria, has announced a price slash on its DStv and GOtv decoders starting Monday, February 1st, 2021. The price slash will see the DStv HD decoder, dish kit with Compact package…

Left: Dr Olalekan Fadolapo, Registrar/CEO, APCON and Joshua Ajayi, Publisher/Editor -In-Chief, Brand Communicator magazine when the later paid a courtesy visit to APCON head office in Lagos on Thursday January 28, 2021. By Tunji Faleye …

(L-R): Managing Director, Carat Media, Igwe Okeke; Managing Director, Beiersdorf NIVEA Consumer Products Nigeria, Godwin Harrison; Director, PACE Sports and Entertainment Marketing, Sola Fijabi and Shopper and Customer Marketing Manager,…

Prince Shola Rotimi, CEO, Eagleserve An Out-of-Home advertising practitioner based in Abuja and Chief Executive Officer of Eagleserve, Prince Shola Rotimi has urged government to come to the rescue of Integrated Marketing Communications…

Partner Mobile, Nigeria’s fastest growing mobile phone brand, has unveiled disqualified Big Brother Naija Lockdown Housemate, Erica Nlewedim as the Brand Ambassador for one of its most sophisticated, newest and sleekest smartphone…