Brand Communicator

A return to pre-pandemic levels of advertising spend is not expected before 2022, when spending is likely to reach $619bn and grow at a rate of 6.9%, despite a positive start to 2021. The slow path to recovery is set out in Dentsu’s…

Economist and marketing communications experts have revealed that business remodeling, expanding to other markets, engaging Small and medium scale enterprises (SMES) among others portend a lot of opportunities for the marketing…

Executive Director, Sahara Group, Temitope Shonubi has said the energy conglomerate’s impressive growth trajectory since 1996 has been driven by knowledge, business integrity, humility, diverse people and robust global network. …

Streaming provider Showmax and MTN Nigeria have launched a special data deal for Showmax Mobile subscribers that includes the monthly subscription and 2.5GB data – enough to stream 25 hours’ worth of movies, sports, series, kids’ shows…

Mastercard, a technology leader in the global payments industry, and its strategic partner, Network International, the leading enabler of digital commerce in the Middle East and Africa (MEA) region, have collaborated to launch a new…

Judith Ezeali Foremost creative advertising powerhouse, Noah’s Ark Communications has elevated Judith Ezeali to the position of Group Head (Brand Management), Team lead, Airtel. Prior to her promotion, she was the Deputy Group Head…

With the UK now in its third lockdown, consumer confidence has again taken a hit. GfK’s latest Consumer Confidence Barometer shows overall consumer confidence dropped by two points to -28 in January. This follows a brief reprise in…

Research from news publisher Reach claims that the risk of brand safety issues on trusted news sites has been overstated. Marketers have grappled brand safety fears since 2017, when many learned they were directly funding Isis via…

In 2020, healthcare, economic and social crises disrupted all of our plans, prompting brands and agencies to revisit their relationships. Those that worked together, focusing on resilience and transformation, weathered the…

L-R: Chioma Mbanugo, Marketing Manager, PZ Wilmar Ltd, Femi Ogundoro Managing Director, Maxima Media and Oluwatoyin Popoola-Dania, Brand Manager, Devons Kings at a media parley to announce the Season 2 of Street Food Naija. By popular…