Brand Communicator

Picture of the 100 millionth bike.  Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has surpassed the significant milestone of 100 Million (10 Crores) units in cumulative production. The 100 millionth…

Oluwarotimi Ogunwede Patricia Technologies Limited, a fintech solutions provider company, has promoted its former Head of Marketing, Oluwarotimi Ogunwede to Chief Marketing Officer (CMO). As CMO, Ogunwede will be overseeing the PR…

MultiChoice- Africa’s most-loved storyteller is proud to announce a brand-new Pan-African lifestyle channel on our DStv platforms, HONEY, on DStv channel 173. As part of our ongoing effort to enhance our customers’ viewing…

A new survey of chief marketing officers (CMOs) conducted by Gartner has found that 73% intend to pursue low risk, low return strategies for 2021 – falling back on existing customers to tide them through a lean period. The CMO…

In 2017, when the founder and MD of Rage Media decided he would set up a creative agency in Abuja, a lot of people called him ‘crazy’ others were even bold enough to call him ‘delusional’. I mean who in their right mind would set up a…

The concept of payday either brings with it hopeful anticipation of needs being met on the one hand, and on the other hand, apprehension that the money wouldn’t be received in time to settle overdue needs. Have you ever thought to…

The impact of the coronavirus (COVID-19) outbreak on established consumer behaviour is marked, according to data from Nielsen. Globally, nearly one-half (45%) of consumers said they had shopped at a new store in September,…

The 2021 Edelman Trust Barometer has uncovered a “global infodemic” in which people no longer know where or who to turn to for reliable information. Most respondents to the annual global survey of 33,000 people in 28 countries (57%)…

Cannes Lions has concluded plans to hold its annual award festival in June 2021. The award which holds in the third week of June was postponed last year due to the spread of COViD-19; however, the organisers have disclosed that this…