Brand Communicator

The Loeries and Constitution Hill – the venue for this year’s Loeries Creative Week, taking place in September – have launched an innovative campaign to elicit creative solutions to deal with challenges around the Coronavirus – or…

By Azeez Disu There is a popular saying that Life is too short; enjoy your days, laugh at every chance, cry only if you must, and never let others bring you down. Today ad campaigns evoke strong emotions and are developed…

By Jeremiah Agada Introduction ‘Innovate or die’ is a phrase often used to describe the approach brands must take to stay ahead in an ultra-competitive market characterised by rapidly changing consumer demand. Antonio Lucio…

Dentsu Aegis Network Sub Saharan Africa has launched Dentsu Data Labs - this specialist division will lead the way in data intelligence and consultancy, marketing technology and audience insights. Dentsu Data Labs has a valuable…

Igwe Okeke, MD, Carat Nigeria One of Nigeria’s foremost media agency, Carat Nigeria, has clinched the multi-million-naira media business of global smartphone brand, Oppo, in Nigeria. The Carat agency in Nigeria, a subsidiary of…

Ambev SA, the local subsidiary of brewery giants, Anheuser Busch InBev-ABInBev, said in a statement that it plans use one of its Brazil beer breweries to produce half a million sanitizer bottles for public hospitals to fight the…

By Tunji Faleye There are indications that the 32nd Annual Conference of African Public Relations Association (APRA) scheduled to hold on Tuesday May 12, 2020 in Dare es Salaam, Tanzania will be postponed. The shift from May…

By Tunji Faleye The organizers of Cannes Lions Festival have announced that the annual Festival of Creativity has been postponed till October 20-30 as the earlier date of June 22-26 is no longer feasible. In a statement put on…

Oare Ojeikere Strategic Outsourcing Limited has announced new joiners. They are Oare Ojeikere, Olufunke Akinloye and Ugochukwu Ikpejoins. Oare Ojeikere Joins SOL As Fractional CMO With Effect From February 2020. Oare is a…

Agencies’ pivotal role in the services marketplace means they too will feel the effects of the coronavirus pandemic. SXSW has canceled its annual film, music, and digital media festival that’s become an annual pilgrimage for marketers…