Brand Communicator

By Azeez Disu Victor Afolabi, MD/CEO, GDM Group “Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customer.” David Armano, Edelman Digital…

Abiodun Richard Oshinibosi, Project Marshal, Abelinis One of Nigeria’s leading experiential marketing agency that uses precision, expertise, discipline in order to achieve the desired result, generate the maximum top of the mind…

Otis Ojeikhoa, MD, Brand Optimal Though, it is no gainsaying that data is not easy to come by in the Nigerian experiential subsector of the IMC industry which has very little or no industry billing standard or even spend, it is almost…

By Azeez Disu Rosemary Akpo, MD, EXP Marketing Nigeria “The strength of brand loyalty begins with how your product makes people feel,” Jay Samit once said. Experiential marketing has been a key proponent in ensuring that…

By Tunji Faleye One of Nigeria’s sectors that has been performing well in many international award competitions is the creative advertising industry. Over the years, advertising agencies have been winning awards based on different…

By Tunji Faleye One of Nigeria’s leading agencies that have been making waves in the experiential marketing landscape is MPXM - Mabat Pro Experiential Marketing, an organization that delivers highly effective marketing…

At the 2018 edition of the Women in Marketing & Communications Conference and Awards, WIMCA, Morming Fresh clinched the Dishwasher of the year award from among the pool of other brands in the  its category. According to the…

By Tunji Faleye Ropo Alabi, MD, Linkpoint “Your connections to all the things around you literally define who you are.” – Aaron D. O'Connell. Going by this quotation by Aaron D. O’Connell, connection is one important thing that…

By Azeez Disu Kayode Idowu, Executive Director, Keskese Studies have shown that experiential marketing campaigns, or the implementation of experiential marketing into a marketing strategy, improves outcomes. Experiential…

By Jeremiah Agada Introduction Interaction since time immemorial has always remained an integral part of human existence. The history of interactions among disparate peoples is what shaped the modern world through conquest,…