Brand Communicator

Google has shrugged off recent data and ad safety scandals to emerge with the highest reputation for corporate responsibility courtesy of its ‘exceptional’ workplace culture. Fresh from abandoning a $10bn AI defence contract with…

Information reaching Brand Communicator has it that Kufre Ekanem has left the services of the Nigerian Breweries plc, to float an agency, Philosoville His resignation took effect from the Ist of October 1, 2018, after five…

When it comes to marketing, the goal of this game is not to win; it's to keep playing and to leverage data to improve your play over time. Great marketers use new tools to enhance their ability to do this efficiently and…

Chatbots have been around for some time now. The technology, which combines the use of text, voice and messaging to converse directly with consumers, has been used longer than virtual reality. But this year, it’s taking the spotlight.…

The Head, Strategic Communications and Media for Union Bank of Nigeria Plc has resigned from the services of the financial institution. In a farewell message she posted on her LinkedIn page, she wrote, “It's a wrap! For two and a…

<img s The Lagos State Chapter, the leading branch of the Nigerian Institute of Public Relations, is set to host the third Lagos Digital Public Relations Summit, themed: The Future of the Communication Professional: Artificial…

Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behaviour and uncertainty around optimising their media…

Wandel International Nigeria Limited, part of the Simba Group and sole distributors of Luminous Inverters recently partnered Ikoyi Club 1938, one of Nigeria’s foremost social clubs in the celebration of its 80th anniversary, to spread…

The Advertisers Association of Nigeria (ADVAN) has announced the commencement of preparations for the 8th edition of its Awards for Marketing Excellence. The ADVAN Awards recognizes commitment and the fostering of professional…

By Azeez Disu The total advertising expenditure in the country declined by 3.3 percent in 2017, according to the 2017 Mediafacts released recently. The advertising spends reached N88.0 billion last year compared to N91 billion…