Brand Communicator

Jumia Food, Africa’s leading online food delivery platform has unveiled a new App that will enable users have a better experience, allowing customers to slide across menu categories with improved designs. According to the company,…

Industry veteran Irwin Gotlieb is stepping down from his role as global chairman of media agency GroupM and will move into a senior advisory role at its parent company WPP. Gotlieb has worked within WPP since…

Promasidor Nigeria Limited, maker of Cowbell, Loya Milk, Top Tea and Onga, has donated cases of various products to Empower 54 Project in support of its programme aimed at eradicating malnutrition among internally displaced persons…

Cannes Lions and HP are launching #MoreLikeMe, a pilot mentoring program aimed at building and strengthening diverse creative talent. The programme is part of HP's marketing diversity challenge to agencies which…

There are indications that most WPP staff were stunned by the news that Sir Martin Sorrell is facing an investigation into his personal conduct and use of company assets. But at least one senior executive heard something was brewing…

A new survey from the Association of National Advertisers shows strong and growing approval of influence marketing, with more than 75% of them using it, and 54% saying they were satisfied or very satisfied with how well it works.…

The upgraded version of Ecobank’s mobile app has attracted 3 million new customers in just 6 months, taking the total number of users to 4 million. The app builds on the core functionality that saw the original version applauded as a…

Ikechukwu Obiaya “An insult, that’s what it would be, an insult, if I were to ask you, ‘Do you think?’” I have often begun my classes on critical thinking with such words, going on to add that one would take umbrage at such…

YouTube launches 'TrueView for reach' format to help brands catch a 'scattered' set of eyeballs. YouTube announced the addition of a 'TrueView for reach' format to its 6-second TrueView ad product offerings. This announcement came…

Organisers of African Cristal Awards have advised Nigerian creative agencies to increase their participation in Africa’s continental creative showcase and awards scheduled to hold 3rd and 4th of May, 2018 in Marrakesh,…