Brand Communicator

By Sarah Mahoney While it’s still making its way through rocky territory, Nike says it’s regaining its footing, reporting financial results that beat analyst expectations. It also unveiled new initiatives meant to boost customer…

Airtel Nigeria has toppled Globacom to become the second largest telecommunications service provider in Nigeria in terms of the number of active subscribers for telephony services. This is contained in Nigerian Communications…

By Azeez Disu With the negative narrative of Africa on the spotlight, stakeholders at the 2018 edition of Innovention Series have pointed that positive storytelling, deployment of branding techniques, technology and media deployment…

The social platform’s new feature will allow brands to tag products in content claiming to create a “seamless experience” from post to purchase. By Molly Fleming Instagram is launching shoppable posts as it looks to create a…

WPP has declared that the group is no longer working with Cambridge Analytica as part of its engagement with US Army's advertising account. A spokesman for WPP said: "Cambridge Analytica were involved in a pitch…

The Ogun State Government has commended Promasidor Nigeria Limited for initiating a career guidance workshop for secondary school students, describing it as a laudable effort towards the development of education and youth empowerment in…

The Management of DAAR Communications, owners of Africa Independent Television (AIT) and Ray Power FM, has conferred on Mr. Biodun Shobanjo, Chairman of Troyka Group, a Lifetime Achievement Award for his remarkable…

YouTube is rolling out a strategy to try and fight fake news and misinformation in videos published to the site. For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels…

Mark Zuckerberg has apologised on behalf of Facebook for the role his company played in the Cambridge Analytica scandal. "This was a major breach of trust and I’m really sorry this happened," Zuckerberg said. "Our…

Nigeria’s leading Malt drink brand, Maltina on March 20 celebrated the International Day of Happiness by sharing happiness with commuters in Lagos metropolis. The International Day of Happiness which is celebrated annually…