Brand Communicator

Heritage Bank Plc has introduced an advanced intelligent digital experience called ‘Octopus’ to ease banking operations. Octopus is full-fledged digital bank and is expected to provide all customers of any Nigerian Bank the…

McVitie’s is launching a £10m master brand campaign as part of the “next chapter” of its marketing strategy, which aims to modernise the brand and drive purpose. The ‘Sweeter Together’ campaign will run throughout the year across TV,…

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app. Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover…

Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74 percent check the site daily and 51 percent say are on the platform several times a day. Conducted…

Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. By Rob Rasko Late last year, the Association of National Advertisers reported that some 35 percent of marketers…

Bolanle Austen-Peters, Ibim Semenitari and others have been announced as the speakers for the 7th edition of the ‘Innovention’ Series organized by Verdant Zeal Marketing Communications Group. The event with the theme “Building Africa’s…

WeChat, China’s most popular social media platform, has passed the one billion monthly active user mark. The milestone, which was achieved over the Chinese New Year holiday in February, was revealed by Tencent chief…

KFC has restored ties with its former chicken distributor Bidvest in the wake of a disastrous switch of its logistics contract to DHL, which resulted in the temporary closure of hundreds of restaurants as…

Guinness Nigeria Plc, a subsidiary of Diageo Plc, in partnership with Rue 14 Studios, a leading theatre and arts company has launched the Smashed initiative for the first time in Nigeria. Smashed is a Diageo Plc…

By Azeez Disu The seamless interaction between humans and technology is changing the way businesses now operate globally with the likes of Artificial Intelligence, Big Data and others. In this regard, Ray Kurzweil forecasts that “By…