Brand Communicator

      Leading telecommunications services provider, Airtel Nigeria, has built and donated a multimillion naira, ultra-modern 2-bedroom apartment to victims of a devastating inferno, the Aina family, in fulfillment of its…

Mr. Lanre Adisa is the Managing Director of Noah’s Ark Communications Limited, an agency that has continued to blaze the trail in Nigeria’s highly competitive integrated marketing communication industry. Mr. Adisa recently bared his mind to…

By Tunji Faleye Although the economies of most countries on the African continent are regarded as developing, many global brands are increasingly turning their attention to the continent as the next avenue for business growth. Many…

  Suziette Ukey, a former Head Trainer at Content Marketing Master Class, CMMC, has joined the services of Sterling Bank Nigeria as its Head of Copy and Content.   With specialties in concept development, copywriting, branding,…

“…I get so lonely especially when business is bad and there’s nobody to talk to. I get the feeling that I’ll never sell anything again, that I won’t make a living for you, or a business…” …Willy, Death of a salesman,…

  Media Independents around the world apparently had no other choice than to agree with the conclusion of the Research Company Evaluating the Media Agency Industry (RECMA) that Carat, the world’s first media agency, was the No. 1…

Udeme Ufot is the Group Managing Director of SO&U, one of Nigeria’s leading advertising agencies. He is also a past president of both the Association of Advertising Agencies of Nigeria (AAAN) and the Lagos Business School (LBS) Alumni…

By Janet Udogu & Abutu Agada Crisis rocking the Out-of-Home advertising industry in Nigeria may be taking more toll on the practitioners than envisaged as the Outdoor Advertising Association of Nigeria, OAAN, has…

    By Tunji Faleye   Before the recent wave of affiliations and partnerships in the Nigerian advertising landscape, two schools of thoughts existed on the subject among practitioners. Even as some advertising professionals held…

By Janet Udogu We are often critical of shoddy awards ceremonies that enthrone and crown mediocrity at the expense of sterling and excellent performance. It is not surprising therefore, when such awards unceremoniously wind…