Brand Communicator

As part of ways of expanding the scope of its consumer enlightenment programme, the Nigerian Communications Commission (NCC) has launched Telecom Campus Conversation Forum. NCC said the new initiative was targeted at creating…

Dentsu has launched an integrated gaming offering for brands, Dentsu Gaming, which seeks to help clients explore the increasingly lucrative channel. The Dentsu Gaming ‘solution’ will offer clients of Carat, Dentsu X, iProspect,…

By Chris Pash The global advertising groups are increasingly being seen by market analysts as leading indicators of the global economic rebound following the 2020 pandemic year. The half-year results from the big players…

The Nigerian Communications Commission has said that the average Nigerian child spends an average of three to 10 hours per day in front of a screen. The commission disclosed this in its ‘Study on young children and digital…

Advertising giant WPP has agreed to pay $19m to the US Securities and Exchange Commission over allegations of bribery. The behemoth holding company had an “aggressive business growth strategy” until 2018 which saw it acquire…

Dentsu International has announced the launch of its first global Rise Up Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically…

Mercedes-Benz has consolidated its global marketing and communications assignment with Omnicom after a formal review. The car maker spends an estimated $890 million on measured media according to COMvergence. Publicis Groupe also…

Facebook has unveiled a new set of products that focus primarily on the development of seamless ecommerce transactions, saving small businesses time and effort and personalizing the virtual brand-to-customer experience. …

By Efe Obiomah Before I started blogging about film and television, I reached out to a friend — a journalist whom I respect tremendously— for advice. He told me that in writing reviews, there were no right or wrong answers. That the…

Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to a survey of marketers worldwide by Salesforce. While advertising receives the most, account-based marketing, content, and tools…