Azeez Disu

The Nigerian Communications Commission (NCC) has launched a new Strategic Vision (SVP Implementation) Plan (2021-2025) which will define the country's telecommunications industry. The commission also unveiled a book written by the…

Email marketers may be faced this holiday season with a high level of consumer suspicion. A poll by Red Points shows that 56% of consumers believe they have purchased a fake item during the holidays. Another 40% contend that…

Stanbic IBTC Holdings PLC, has urged Nigerian businesses to deploy sustainability models in a bid to take their enterprise to greater height. The financial institution made the charge during a recent sustainable procurement…

AI streamlines workflows, improves predictive capabilities and better accommodates customer demands By Courtney Behrens Marketers are no exception to the relentless pace of organizational…

Telecommunication companies who fails to verify and validate biometric, National Identity Number (NIN) and other personal information of their subscribers may soon be fined N200,000 by Nigerian Communications Commission (NCC). This…

In furtherance of improving the mobile banking experience for its customers, First Bank of Nigeria Limited has launched a new application called the LIT App. According to a statement from the bank, the new application would include…

REZWANA MANJUR While many industries were hit hard by COVID-19, causing marketers to test new solutions, innovate with new messaging, and do more with less, the hardest hit industry was undoubtedly travel. However, with…

African American Hands Shopping In Online Ecommerce Store Advertising spend on retail media platforms has risen by more than 50% as the cost-per-click reached a new high, according to data from digital advertising company…

Herbet Wigwe, GMD/CEO, Access Bank Access Bank Plc has been crowned Nigeria's Best Commercial Bank at the International Banker Awards. According to the Organisers of the award, the bank received the prestigious award for its…

For the second consecutive year, consumers across the globe reported being most receptive to ads on TikTok, followed by Amazon, Instagram, and Google, according to findings of the 2021 edition of a global consumer ad equity study…