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Azeez Disu

Industry

Half of Strategists Are Focusing More on Upstream Planning- WARC Report

Azeez Disu Sep 2, 2021 0
Strategists are following the opportunity in upstream planning – 52% say they are spending more time on upstream business or brand planning, according to WARC's survey of practitioners in the Future of Strategy 2021 report.…
Industry

Global Movie Consumer Spend Rises, Streaming Grows

Azeez Disu Sep 1, 2021 0
Total movie consumer 2021 spending will rise to $60.4 billion -- up from $46 billion in 2020 -- with streaming subscription video rising and theatrical business recovering, according to Omdia, the global marketing research company. …
Brands

Access Bank Launches Campaign On E-Banking Fraud

Azeez Disu Sep 1, 2021 0
Herbet Wigwe, GMD/CEO, Access Bank Access Bank Plc has launched a campaign to sensitise customers on measures they can take to protect themselves from e-banking fraud. The campaign, themed ‘Banks don’t ask’, focuses on three key…
IT & Telecom Brands

Book on Danbatta’s Speeches, Strategic Projects Set For Launch In September

Azeez Disu Aug 31, 2021 0
Prof. Umar Danbatta, EVC, NCC Nigerian Communications Commission (NCC), has concluded plans to launch the compendium of landmark speeches and presentations of the Executive Vice Chairman and Chief Executive Officer (EVC/CEO) of the…
CSR

Mastercard Partners Agrolog To Empower 60,000 Ginger Farmers

Azeez Disu Aug 31, 2021 0
Mastercard Foundation and Agrolog General Services Limited (AGSL), have partnered to empower 60,000 smallholder farmers to boost the production of ginger in the country. The Country Head, Mastercard Foundation, Ms. Chidinma…
Opinion

Why Percentage Of Marketing Spend Just Doesn’t Work For Search

Azeez Disu Aug 31, 2021 0
As you may know, the most common fee structures for digital marketing management include paying a retainer or a percentage of a brands’ marketing spend to the agency in fee. The first method makes total sense; the agency charges an…
AIRTEL campaign I
IT & Telecom Brands

NCC Calls For Stakeholders’ Input On New Telecom Regulations

Azeez Disu Aug 30, 2021 0
The Nigerian Communications Commission (NCC in exercise of its functions under the Nigerian Communications Act 2003 (the Act) has published draft on regulatory instruments on its website, with the call to stakeholders to participate. …
Agency

Motomedia Launches First Interactive LED Billboard In West Africa

Azeez Disu Aug 30, 2021 0
In its quest to change the face of Advertising in West Africa, Nigeria’s innovative and award winning Out-Of-Home (OOH) advertising company, Motomedia has made history by launching ‘The AI Screen’, globally recognized as the…
IT & Telecom Brands

NCC Outlines Benefits Of Digital Literacy To Socio-Economic Development

Azeez Disu Aug 30, 2021 0
Prof. Umar Danbatta, EVC, NCC The Executive Vice-Chairman and Chief Executive Officer of the Nigerian Communications Commission (NCC), Prof. Umar Garba Danbatta, has listed the benefits of promoting digital literacy to the country. …
Industry

Loeries Creative Week 2021 Holds In City Of Cape Town

Azeez Disu Aug 30, 2021 0
Loeries CEO, Preetesh Sewraj The Loeries and the City of Cape Town have committed to a partnership which will see Loeries Creative Week moving to the City of Cape Town in 2021. The Loeries is the most prestigious creative festival…
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