Azeez Disu

Google has added digital out-of-home advertising feature into its Display & Video 360 ad planning tool, making it easier for marketers to create multi-platform campaigns in its ecosystem. According to a blog post on Google’s…

Omnicom Media Group (OMG), Yahoo and Amplified Intelligence new research has revealed when consumers pay attention to ads -- and when they don't. Findings from the research conducted across Yahoo’s digital properties…

Some public relations experts in Nigeria have identified solutions to the problems of integration and security crisis facing the country. The experts made the call at the ‘Citizens Summit for National Integration, Peace and…

The Minister of Information and Culture, Alhaji Lai Mohammed has tasked Public Relations practitioners, the media, citizens, and other stakeholders to shun fake news and misinformation, stating that the growing trend has worsened…

All is set for the closing ceremony of the maiden edition of EkoClimathon 1.0 as 10 teams will be pitching their ideas to 5 Final Jurors for a chance to win prize money, equity investment from Partner VC firms, and acceleration from…

Global advertising spend is expected to rise by 8.3% – or $67.3bn – to $880.9bn this year, according to WARC report. The expected rise is due to events in the second half of the year, most notably the US midterm elections and the…

Nigerian consumers spent over a billion dollars on the consumption of beverages such as alcoholic and non-alcoholic drinks in the first half of 2022. This is according to data mined from financial statements of the largest…

Brand Owners under the auspices of the Manufacturers Association of Nigeria (MAN) have pointed out that low productivity and continuous rise in poverty level in the country are the biggest challenges facing brand Nigeria. The…

Digital advertising grew by 35% in 2021 to reach $189 billion, according to the IAB Internet Advertising Revenue Report. The report revealed further that Podcasts have had a major impact on the audio ad marketplace. In the same…

Tony O. Elumelu, Chairman of Heirs Holdings and Founder of the Tony Elumelu Foundation has advocated for Africapitalism and called on media stakeholders to embark on various sanitization programmes to help eradicate poverty in…