Azeez Disu

Prof. Umar Danbatta, EVC, NCC The Executive Vice Chairman/ CEO, Nigerian Communications Commission (NCC), Professor Umar Garba Danbatta has called on Nigerians to explore opportunities in the Digital Economy to eradicate poverty in…

Streaming tops Cable TV viewership for the first time, according to Nielsen. The measurement firm released its total TV and streaming report for July, stating that streaming represented a 34.8% share of total TV viewing in the…

Elo Umeh, Martech expert and Managing Director of Terragon Group has outlined five (5) defining trends and drivers of the digital economy in Africa. Umeh revealed the five trends in his presentation at the Media Independent…

L-R: Sina Thorpe, Council Member, NIPR; Niyi Onifade, MD/CEO Heirs Life Assurance: Mrs Comfort Obot Nwankwo, Chairman, NIPR Lagos and Conference Convener, Olabamiji Adeleye, Lead Consultant, Addefort Limited at the 9th Lagos PR…

Dentsu Group reported 8.2% organic growth for the second quarter including 8.4% growth for its international operations and 7.9% growth for Dentsu Japan. Net revenue in the period totaled about $1.95 billion. Recall, its reported …

Elo Umeh, Managing Director of Terragon Group has urged marketers to be innovative by leveraging data and technology to grow their business in a business world that is more digital-driven.He also tasked marketers and businesses to…

The Anambra Signage and Advertising Agency (ANSAA) has disclosed that presidential candidates of all political parties in Nigeria will pay N10million each to paste their campaign posters in the state. The Managing Director and Chief…

In a bid to boost its offering for clients, Omnicom Advertising Collective, which consists of many of the holding company's creative agencies including Goodby Silverstein & Partners, Zimmerman and Dieste has launched a dedicated…

Prince Adedamola Docemo, MD of LASAA As part of efforts to sanitise the society from indiscriminate placement of campaign materials in the state, the Lagos State Signage and Advertisement Agency (LASAA) has unveiled guidelines that…

Product placement spending worldwide is on pace to grow at an accelerated 14.3% to $26.2 billion in 2022. This is nearly doubling in size since 2016 as brand integration opportunities have greatly expanded across multiple media…