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Azeez Disu

IT & Telecom Brands

Danbatta Urges Nigerians To Explore Opportunities In Digital Economy To Eradicate Poverty

Azeez Disu Aug 21, 2022 0
Prof. Umar Danbatta, EVC, NCC The Executive Vice Chairman/ CEO, Nigerian Communications Commission (NCC), Professor Umar Garba Danbatta has called on Nigerians to explore opportunities in the Digital Economy to eradicate poverty in…
Industry

Streaming Surpasses Cable TV In Viewership For The First Time- New Study Reveals

Azeez Disu Aug 20, 2022 0
Streaming tops Cable TV viewership for the first time, according to Nielsen. The measurement firm released its total TV and streaming report for July, stating that streaming represented a 34.8% share of total TV viewing in the…
IT & Telecom Brands

Martech Expert Outlines 5 Defining Trends, Drivers Of Digital Economy In Africa

Azeez Disu Aug 19, 2022 0
Elo Umeh, Martech expert and Managing Director of Terragon Group has outlined five (5) defining trends and drivers of the digital economy in Africa. Umeh revealed the five trends in his presentation at the Media Independent…
Industry

PR Practitioners Dissect Issues of Leadership, Poverty Facing Brand Nigeria

Azeez Disu Aug 19, 2022 0
L-R: Sina Thorpe, Council Member, NIPR; Niyi Onifade, MD/CEO Heirs Life Assurance: Mrs Comfort Obot Nwankwo, Chairman, NIPR Lagos and Conference Convener, Olabamiji Adeleye, Lead Consultant, Addefort Limited at the 9th Lagos PR…
Industry

Dentsu Reports 8.2% Organic Growth In Q2

Azeez Disu Aug 17, 2022 0
Dentsu Group reported 8.2% organic growth for the second quarter including 8.4% growth for its international operations and 7.9% growth for Dentsu Japan. Net revenue in the period totaled about $1.95 billion. Recall, its reported …
Industry

Terragon Boss Urges Marketers To Leverage On Data, Technology For Growth

Azeez Disu Aug 16, 2022 0
Elo Umeh, Managing Director of Terragon Group has urged marketers to be innovative by leveraging data and technology to grow their business in a business world that is more digital-driven.He also tasked marketers and businesses to…
AIRTEL campaign I
News

Political Branding: Presidential Candidates To Pay N10m Each For Campaign Posters

Azeez Disu Aug 15, 2022 0
The Anambra Signage and Advertising Agency (ANSAA) has disclosed that presidential candidates of all political parties in Nigeria will pay N10million each to paste their campaign posters in the state. The Managing Director and Chief…
Industry

Omnicom Introduces Gaming Unit For In-Game Advertising, Influencer Marketing

Azeez Disu Aug 15, 2022 0
In a bid to boost its offering for clients, Omnicom Advertising Collective, which consists of many of the holding company's creative agencies including Goodby Silverstein & Partners, Zimmerman and Dieste has launched a dedicated…
Industry

2023 Elections: LASAA Unveils Guidelines For Branding, Campaign

Azeez Disu Aug 15, 2022 0
Prince Adedamola Docemo, MD of LASAA As part of efforts to sanitise the society from indiscriminate placement of campaign materials in the state, the Lagos State Signage and Advertisement Agency (LASAA) has unveiled guidelines that…
Industry

Global Product Placement Spend To Record 14.3% Growth In 2022

Azeez Disu Aug 13, 2022 0
Product placement spending worldwide is on pace to grow at an accelerated 14.3% to $26.2 billion in 2022. This is nearly doubling in size since 2016 as brand integration opportunities have greatly expanded across multiple media…
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