Abutu Agada

By Abutu Agada Following the continual success of the Innovation Series that has been running consecutively for six years and calls from different quarters to take it beyond Lagos, the organizers of the forum have resolved to extend…

By Abutu Agada The keynote speaker at the sixth Verdant Zeal annual Innovention Series, Joel Chimhanda has called on Africans world over to find lasting solutions to the problems confronting the continent. Speaking on the theme:…

Executive Creative Director of one of Nigeria’s fastest growing creative powerhouses, Noah’s Ark, Abolaji Alausa, has been named in the jury for this year’s International Advertising Awards at the prestigious New York Festival. For…

 By Abutu Agada The management of the Nigerian Bottling Company, NBC, has made clarifications following safety concerns in recent times over the use of benzoic and ascorbic acids in its products. In a statement made available to Brand…

Publicis Groupe has announced a change in its chairmanship as it names Arthur Sadoun the holding company's next chairman and CEO, effective June 1. Sadoun, 44, will take over the role from Maurice Lévy, 74, who has been with the…

  By Abutu Agada The Tolaram group started importation of Indomie instant noodles into the Nigerian market in 1988 and in 1996 began manufacturing in Ota as De-united foods (A joint venture between Salim group, Indonesia). Within…

By Agada Abutu Insight Publicis has once again blazed the trail and set the pace for others to follow by breaking an all time jinx that has plagued Nigerian advertising agencies in winning gold at the prestigious Epica awards held…

By Abutu Agada Two of Nigeria’s fastest growing creative agencies, Noah’s Ark and X3M Ideas have clinched various creative briefs of Friesland Campina brands after a competitive pitch with other highly rated creative agencies.…

By Abutu Agada Exclusive information reaching Brand Communicator has it that the Managing Director of Media Perspectives, Dr.Tayo Oyedeji has been elevated to the position of Managing Director, Starcom Mediavest, South Africa and…

As Wakanow continues to draw local and international recognition for rapidly transforming the face of travel in Sub-Sahara Africa, Abutu Agada examines the brand’s remarkable journey to global significance from its seemingly humble…