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…As 68% Prefer Brands Stay Neutral Or Reduce Advertising As Nigeria enters election eve ahead of the 2027 general elections, brands face a high-stakes paradox where there is heightened consumer attention combined with…

The Advertising Regulatory Council of Nigeria (ARCON) has expressed concern over the increasing spate of exposure of unapproved political advertisements ahead of the 2023 General Elections on all media platforms. Exposure of…