Advertisers

Meta Platforms has launched generative artificial intelligence (AI) tools for advertisers on its platform. According to reports, the company revealed that these AI tools are capable of generating content such as image…

Google Ads is launching a new policy ‘Limited Ads Serving’ to protect users from scams and misleading ads on its platform. The new policy will also help to curb bad actors who try to deceive or confuse users with their ads while…

The Advertising Regulatory Council of Nigeria, ARCON, today released highlights of the much anticipated ARCON act which was signed into law by the President Mohammadu Buhari recently. Captured below are the unedited highlights: …

Successful advertisers achieve an average profit return on investment (ROI) of 2.26:1, according to an analysis of WARC's database of 1,169 case studies of successful advertising campaigns. This means that, on average,…

Media News concept The percentage of advertisers that apply corporate responsibility and brand values to media spending decisions has increased more than 20% from a year ago to 82%, the 2021 Advertiser Perceptions Trust Report revealed.…

Male hand holding TV remote control. As the COVID-19 pandemic continues to keep consumers in their homes and on their devices, OTT consumption across Southeast Asia has seen strong growth.* It has become one of the fastest growing media…

The novel coronavirus has brought novel challenges, and 2021 is the perfect opportunity to rise to the occasion. The pandemic forced companies to digitize further and rely more heavily on digital advertising, but this fundamental shift…

The organizers of Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence have concluded plans to award advertisers at the frontline of COVID-19 relief. ADVAN in a statement said this year it will be presenting…

Unilever has a developed a cross-media measurement model and is fielding input from other advertisers to improve it, as part of its efforts to clean up the digital ad ecosystem. The model has been a year in the making after outgoing…

There's a new world order among the Ad Age World's Largest Advertisers as Samsung Electronics Co. takes the top spot from Procter & Gamble Co. The South Korean consumer electronics and appliance marketer pumped $11.2…