Advertising

Wema Bank has recorded a 78% increase in advertising spend from N311 million spent a year earlier, it revealed that it spent a total of N556.4 million on advertising in the first half of 2018. The bank has increased its ad spent…

By Azeez Disu The Outdoor Advertising Association of Nigeria (OAAN) is set to host its 33rd Annual General Meeting (AGM) from Thursday, July 26 to Saturday, July 28, 2018. The event with the theme “Global OOH Best…

Advertising practitioners in Nigeria have been urged to remodel their businesses in order to remain relevant in the changing marketing communication world, this they pointed can be achieved through ethical conduct, collaboration and…

More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer. Nearly 765 million people worldwide are tuning in to watch content…

Publicis Groupe has expanded its country model management structure in order to organize the business into eight sectors. The model was tested in France and the UK over the last few months. Now, it will be expanded to reorganize…

The increasingly tetchy relationship between Sir Martin Sorrell and WPP has entered a new phrase itself as the two parties go to war in a bid for control of Dutch agency MediaMonks. Sorrell is currently in takeover negotiations for…

Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion. Under the deal, the Acxiom Marketing Solutions (AMS)…

The latest Brandz research has quantified the links between disruption, creativity and quality advertising by calculating that the combined influence of these qualities can boost brand value by 265%. Basing its findings on its own…

The Loeries, a proudly not-for-profit organisation, has extended the submission of entry deadline to June 7. All work must still be launched, flighted or published by 31 May to be eligible. Recall, the organization had earlier…

By Ann-Christine Diaz Advertising vet Jenny Gadd has steered production departments at agencies such as Ogilvy & Mather, Johannes Leonardo and Fallon Minneapolis, and served as executive producer at digital…