Advertising

By Azeez Disu Technological disruption and other issues are changing the Integrated Marketing Communications (IMC) landscape globally. Agencies are now reinventing to key to current realities. In Nigeria, the story is not…

The advertising industry is excited by the possibilities of video, but these extend far beyond social and online channels. Nicola Barrett of Exterion Media explains how. Last year, the UK video market was valued at £1.61bn – a 47%…

A It least 44% of British women aged 50 and over find advertising to be patronising, while more than a quarter (27%) believe ads contribute to negative stereotypes of their age group, new research has revealed. This headline finding…

For the third year running, Facebook is sponsoring the annual Facebook Challenge as part of the Student Category at The Loerie Awards 2018 - Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters…

By Azeez Disu As part of effort to boost the level of professionalism in the outdoor of Home (OOH) industry in the country, the Outdoor Advertising Association of Nigeria (OAAN) has upgraded seven of its member companies, inducted five…

By Azeez Disu In the face of challenges confronting the out-of –home (OOH) industry in Nigeria, Otunba Seni Adetu, CEO Algorithm and former Managing Director of Guinness Nigeria; Ijedi Iyoha, Acting Registrar, Advertising…

Wema Bank has recorded a 78% increase in advertising spend from N311 million spent a year earlier, it revealed that it spent a total of N556.4 million on advertising in the first half of 2018. The bank has increased its ad spent…

By Azeez Disu The Outdoor Advertising Association of Nigeria (OAAN) is set to host its 33rd Annual General Meeting (AGM) from Thursday, July 26 to Saturday, July 28, 2018. The event with the theme “Global OOH Best…

Advertising practitioners in Nigeria have been urged to remodel their businesses in order to remain relevant in the changing marketing communication world, this they pointed can be achieved through ethical conduct, collaboration and…

More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer. Nearly 765 million people worldwide are tuning in to watch content…