Advertising

By Joshua Ajayi Nigerian creative advertising professionals and some entertainment stars are set to storm Cannes Lions, a global advertising festival, in June this year. The festival holds from Monday, 17 June to…

Trust is an issue that the advertising industry has to address as a matter of urgency during 2019, according to new Advertising Association president Keith Weed, who recently outlined the “seven deadly sins” that are undermining…

Three top ad forecasters—GroupM, Magna Global and Zenith—say ad spending next year will see slower growth than 2018 and one predicts that digital spend might finally be slowing down. GroupM, WPP's media investment group, is…

Advertiser-funded video on demand (AVOD) is outpacing other paid media with spend set to double to $47bn by 2023 worldwide, according to WARC’s latest Global Ad Trends report, out today. More broadly, both consumer and advertiser…

By Azeez Disu Technological disruption and other issues are changing the Integrated Marketing Communications (IMC) landscape globally. Agencies are now reinventing to key to current realities. In Nigeria, the story is not…

The advertising industry is excited by the possibilities of video, but these extend far beyond social and online channels. Nicola Barrett of Exterion Media explains how. Last year, the UK video market was valued at £1.61bn – a 47%…

A It least 44% of British women aged 50 and over find advertising to be patronising, while more than a quarter (27%) believe ads contribute to negative stereotypes of their age group, new research has revealed. This headline finding…

For the third year running, Facebook is sponsoring the annual Facebook Challenge as part of the Student Category at The Loerie Awards 2018 - Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters…

By Azeez Disu As part of effort to boost the level of professionalism in the outdoor of Home (OOH) industry in the country, the Outdoor Advertising Association of Nigeria (OAAN) has upgraded seven of its member companies, inducted five…

By Azeez Disu In the face of challenges confronting the out-of –home (OOH) industry in Nigeria, Otunba Seni Adetu, CEO Algorithm and former Managing Director of Guinness Nigeria; Ijedi Iyoha, Acting Registrar, Advertising…