Advertising

By I-Hsien Sherwood New data from She Runs It and management consulting firm Diversity Best Practices shows a troubling decline in the number of women in executive positions in the advertising, media and technology industries. …

Vice Chairman, Troyka Holdings Mr. Jimi Awosika has urged practitioners in the creative advertising Industry to adapt to the latest technology in order to remain relevant in the business. This was his advice as the guest speaker…

In the spirit of giving back, All Seasons Zenith, one of the leading media advertising agencies in Nigeria recently held the maiden edition of it’s ASZ Academy career day. The event which was held at the premises of All Seasons…

By Joshua Ajayi WARC has launched a white paper on the five key lessons to deliver effective advertising titled 'Anatomy of Effectiveness'. The report will change the way brands and agencies market and will drive better consumer…

The second day of Brandcomfest 2019 (the conference part) was held at Shell Hall, Muson Centre, Onikan, Lagos on Friday, 24th May, 2019. The three sessions of the day were interesting, as keynote speakers and panelists discussed topics…

Biodun Shobanjo, Chairman, Troyka Holdings Doyen of advertising in Nigeria and Chairman, Troyka Holdings, Biodun Shobanjo will be honoured at the maiden edition of the Brandcom Awards with a prestigious ‘Hall of Fame’ recognition,…

By Joshua Ajayi Nigerian creative advertising professionals and some entertainment stars are set to storm Cannes Lions, a global advertising festival, in June this year. The festival holds from Monday, 17 June to…

Trust is an issue that the advertising industry has to address as a matter of urgency during 2019, according to new Advertising Association president Keith Weed, who recently outlined the “seven deadly sins” that are undermining…

Three top ad forecasters—GroupM, Magna Global and Zenith—say ad spending next year will see slower growth than 2018 and one predicts that digital spend might finally be slowing down. GroupM, WPP's media investment group, is…

Advertiser-funded video on demand (AVOD) is outpacing other paid media with spend set to double to $47bn by 2023 worldwide, according to WARC’s latest Global Ad Trends report, out today. More broadly, both consumer and advertiser…