Advertising

By Virginie Dremeaux, FreeWheel The easing of lockdowns is changing the environment for advertisers again. Virginie Dremeaux advocates using premium environments and experimenting with new channels, strategies and audiences. …

Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be…

Steve Babaeko,, CCO/CEO, X3M Ideas The CEO and Chief Creative Officer of X3M Ideas, an advertising agency, Steve Babaeko, has urged marketing communications practitioners to come up with creative solutions and not wait for clients’…

Recently, Nigerians celebrated Easter along with the rest of the world. It is noteworthy that Easter is a day set aside for Christians to recognize the supreme price paid by Jesus Christ for the redemption of mankind. Despite the…

By Sam Stark Covid-19 has interrupted the marketing efforts that we have all spent months planning. The new normal - from the safe confines of our homes - means social media is the world's only gathering place, fulfilling the…

Amid reductions in both spend as well as placing around the topic of COVID-19, digital advertising is being hit hard, with knock-on impact on news sites and the broader ecosystem. Serious downward revisions of adspend in hard-hit…

By Tunji Faleye The recent advertising conference which took place at Transcorp Hilton Hotel Abuja with the theme: “Advertising in the post-digital age: the profession, the business and Nigeria’s socio-economic development” has…

Lolu Akinwunmi, Group Chief Executive, Prima-Garnet Africa By Jeremiah Agada At the front burner of discussions yesterday, being the second day of the maiden edition of the National Advertising Conference, were the myriads of…

Acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Iyoha (sixth from left), flanked by representatives of Advertising sectoral groups at the press conference announcing the National Advertising Conference…

L-R: Ayo Oluwatosin, GMD, Media Seal; Tosan Omagbemi, MD, Interaction Channel Ltd.; Srikanth Ramachandran, Founder/CEO, Moving Walls; Dr Ken Onyeali Ikpe, President, MIPAN and Emmanuel Agu, Group Marketing Director, JOTNA Nigeria Limited…