Advertising

Tesla boss Elon Musk has said commercial and government users on Twitter may have to pay to use the micro-blogging platform. The Tesla boss had on Monday, April 25, bought the company in a deal valued at $44 billion. Musk in a…

By Toyosi Olajide Figures emanating from Jumia’s recently released 12th quarterly report-having gone public in April 2019- indicates that the African e-commerce company is enjoying the best of growth, as recent show that it has…

With podcast ad spending projected to surge 32% this year, advertising/marketing will be the fastest growing source of audio media revenue this year, outpacing the increase in direct consumer spending by a wide margin -- +14.4% vs.…

Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to a survey of marketers worldwide by Salesforce. While advertising receives the most, account-based marketing, content, and tools…

Brands are failing to achieve diverse representation in their advertising, as more than two-fifths of consumers (44%) say they are not fully represented by the people they see in adverts, according to research across 17 markets from…

The Advertising Practitioners Council of Nigeria (APCON) has been directed by the Federal Government to implement key policies to guarantee the advertising income of media houses by creating a healthy environment for media outfits to…

L-R: Mr Biodun Shobanjo, Chairman, Troyka Holdings; Chief Launcher, Chief Oladele Fajemirokun; author, Mr Dotun Adekanmbi; reviewer, Mr Ray Ekpu and Pastor Tunde Bakare at the public presentation of The Will To Win: The Story Of Biodun…

Facebook has recorded record third-quarter revenue on the back of strong digital ad-spending despite contending with an advertiser boycott and the worst ravages of the Coronavirus. The North Face, Verizon, Unilever and others pulled…

By Irene Yang Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says…

By Misbaah Mansuri In a first, the Ministry of Consumer Affairs decided to unveil a complete code of conduct for advertisers and agencies, a move designed to curb unfair practices and misleading claims. Interestingly, the planned…