Broda Shaggi

In 1925, when an English preacher, Frederick Lewis Donaldson released the list of Seven Deadly Sins made globally popular by Indian leader, Mohatma Gandhi, many scholars, and analysts were…

Storytelling is a strategy increasingly being used by corporate organizations across the globe in their marketing communications endeavour. It entails using a narrative to communicate a message and connect the brand to its consumers.…

FairMoney, a mobile bank for emerging markets, has signed comedian and actor, Animashaun Samuel Perry, known professionally as Broda Shaggi, as brand ambassador. The deal is for an initial period of one year and will see Broda…