campaigns

By Aprajita Kalyani and Saachi Asthana The Dragonfly Market Research in India offer some guidance for how brands can lift the curse of “sameness” that has befallen brand communications since the start of the COVID-19 outbreak. …

By Azeez Disu Rosemary Akpo, MD, EXP Marketing Nigeria “The strength of brand loyalty begins with how your product makes people feel,” Jay Samit once said. Experiential marketing has been a key proponent in ensuring that…

Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behaviour and uncertainty around optimising their media…

Marketers remain uncertain about what impact their digital video campaigns are having, according to data from a recent report. A study conducted by the CMO Council and video advertising technology provider ViralGains found that…