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Coke

Coca-Cola Brings Coke, Fanta And Sprite Together In A Marketing Campaign For The First Time

Brand Communicator Jun 27, 2018 0

Coca-Cola is launching its first multi-brand campaign in the UK as it looks to boost sales of its sparkling drinks through a marketing and promotional campaign designed to appeal to millenials. For the first time, the…

Brands

The Cola Wars Are Back: Pepsi Pledges To Go ‘Toe-To-Toe’ With Coke

Brand Communicator Apr 29, 2018 0

The cola wars are getting serious again. PepsiCo on Thursday conceded that its marketing spending was not adequately keeping pace with Coca-Cola. Its executives pledged to pump more money into its struggling soda business after its…