Consumers

Researchers under the aegis of the Nigerian Marketing Research Association (NiMRA) have urged brands and other organisations to deepen their use of consumer intelligence and artificial intelligence as they seek to remain…

Airtel Nigeria has begun rolling out airtime compensation to customers who experienced poor network service between the months of November 2025 and January 2026, acting on a directive from the Nigerian Communications Commission…

Consumers globally are now consider spending more on health and wellness issues compared to the percentage of increase for groceries and other household products. This is according to Accenture’s Consumer Pulse 2022 survey of…

The high cost of living is making sustainability a luxury for most consumers, even though they would like to live more sustainable lives and purchase sustainable products, this is from a study conducted by Kantar. Kantar revealed…

Omnicom Media Group (OMG), Yahoo and Amplified Intelligence new research has revealed when consumers pay attention to ads -- and when they don't. Findings from the research conducted across Yahoo’s digital properties…

According to a new study, one in two consumers admitted to purposefully cutting back on spending 47% of consumers make a mindful effort to spend less due to cost-of-living price increases. "Branding is critical during down times in…

Consumers are willing to share personal data in return for relevant streaming TV advertisements, Infillion found in a study that could have meaning for all media. Of the individuals polled, 73% say the ads they see are…

Coca-Cola is partnering with the Stephanie Okereke Linus-owned Extended Hands Foundation to sensitise and increase awareness with regards to proper waste management practices in Nigeria. This is in line with Coca-Cola’s plan to…

A third (35%) of consumers say they prefer to shop for groceries remotely, for example via an online order, according to a survey from YouGov. However, despite e-commerce's growth since the COVID-19 pandemic began, there is…

Email marketers may be faced this holiday season with a high level of consumer suspicion. A poll by Red Points shows that 56% of consumers believe they have purchased a fake item during the holidays. Another 40% contend that…