Consumers

A stunning 78% of consumers value their privacy over customized marketing, according to a study by enterprise customer data platform Treasure Data. Yet, 66% are buying online more than they did prior to the COVID-19 pandemic, and…

A majority of GB and US adults trust crowd-sourced review sites but British consumers tend to use them less, according to a consumer survey from YouGov. Over half of adult consumers in the United States (54%) and in Great Britain…

Globally there has been a deepening cynicism accompanied by a growing expectation gap in consumer's relationship with brands and businesses. This is mirrored across Asia Pacific as well, said the "Meaningful brands report 2021" by…

Consumers are eager to return to stores, but want the online and brick-and-mortar arms to work well together, according to a study by Tango. Of the consumers polled, 86% are satisfied with the integration of online with the…

Mouka has affirmed that it will continue in its firm resolve to safeguard consumers' healthy future through quality sleep solutions, which has always been its hallmark as it celebrates this year's world sleep day. World Sleep Day is…

More than half (52%) of surveyed U.S. consumers reported that overexposure to ads was most likely to negatively impact their perception of a brand, while just 32% said the same for messages that appear next to questionable content,…

MultiChoice announced at the start of the year that it was bringing back its annual consumer promo, DStv Step Up. MultiChoice first introduced the offer back in 2019 to give customers on the lower packages a chance to enjoy quality…

Consumers want value. But they also want brands to appeal to reach emotionally, according to The 2021 Guide to Building Customer Trust, a study by a Khoros. Of the consumers polled, 46% prefer to buy from brands were they build a…

By Ray Schultz People respond most to ads with emotional resonance, and the same is probably true of marketing emails, judging by a new survey by a Vancouver-based marketing performance management company. Shoppers particularly…

Coca-Cola has gone back to the future to encourage consumers to enjoy a cocktail of nostalgia, escapism and humour for its 2020 Christmas ad. Ranked the most 'powerful' advert of the season by Kantar, the winning formula is no secret,…