Consumers

Coca-Cola has gone back to the future to encourage consumers to enjoy a cocktail of nostalgia, escapism and humour for its 2020 Christmas ad. Ranked the most 'powerful' advert of the season by Kantar, the winning formula is no secret,…

Raymond Murphy, Chief Executive Officer, Mouka Mouka, Nigeria’s foremost manufacturer of mattresses and beddings has restated its commitment to consumers’ Wellbeing by delivering quality products which enhance sleep and ultimately…

Lockdowns and restrictions that were imposed to combat the coronavirus pandemic are beginning to ease in some countries, but there is little sign there will be a quick return to normality, according to a new global study into consumer…

New research from online brand management company Yext offers insight into how people’s use of online search has changed around the world since the COVID-19 pandemic took off. Its COVID-19 Global Search and Engagement Report, based…

By Jim Marous As COVID-19 has gripped every community on a global basis, there are questions around how to communicate to consumers and to what degree? Is now the time to discuss products and solutions that may be of assistance…

Brands that communicate passion for their work in ads may generate positive impacts with consumers as a result, according to a study published in the Journal of Advertising Research (JAR). The paper, entitled The effects of…

Gradually, brand wars are moving to online space. Smart youthful brands with millennial as targets often explore opportunities created for consumer bonding especially on social media. Lacesera, a brand of carbonated Soft drink…

Having broken the monopolistic stranglehold jointly held by Coca-Cola and Pepsi, disrupted the space by being the first to introduce soft drink in PET bottle in Nigeria and the first to democratize chapman with the introduction of…

By Tunji Faleye Ropo Alabi, MD, Linkpoint “Your connections to all the things around you literally define who you are.” – Aaron D. O'Connell. Going by this quotation by Aaron D. O’Connell, connection is one important thing that…

IPG Group’s managing director, Terry Peigh, revealed the ‘New Realities’ report in Mumbai recently. The six-country (India, USA, Russia, Brazil, China and South Africa) study looks at purchasing attitudes and habits of…